PEOPLE Bloomsbury Publishing announced that Daniel Bean, formerly US manager at Cambridge University Press, is joining as sales director, US academic and professional on July 1st. Elena McAnespie joins as academic marketing and publicity director. She was head of sales and marketing at University of California Press until 2021, when she started her own consulting
People Round Up, Early June, 2024 Read more ›
PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** Implementing what we know as “the freemium model” scares a lot of businesses, and understandably so. It’s not necessarily a groundbreaking idea; consumers are used to free trials of online services, a few
Is Free the Future?: A Review of The Curve by Nicholas Lovell Read more ›
PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** The word “disruption” is hardly unfamiliar to those in the publishing industry. Almost every part of book business has been affected by disruption, particularly of the digital kind, from the advent and availability
Driven to Disruption: Reading James McQuivey’s Digital Disruption Read more ›
PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** While there’s no shortage of innovation on the digital book front when it comes to new platforms and features, questions of the digital future inevitably seem to lead back to a discussion of
The Care and Keeping of Your Metadata: The Metadata Handbook Read more ›
PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** In creating the curriculum of CUNY’s Graduate School of Journalism as inaugural Dean, Stephen B. Shepard* had to fill in many blanks. It seemed that there was no set path to becoming a
Reading Deadlines and Disruption: New Media, New Pedagogy Read more ›
PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** Sure, putting the word “startup” in the title of a book seems to be all the rage, but can (and should) the publishing of each title be treated like a startup? In Every
Through the Eyes of a Startup: Reading Todd Sattersten’s Every Book Is A Startup Read more ›
PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** Bemoaning the speed and amount of change she sees in the publishing industry (i.e., not enough), Suw Charman-Anderson urged publishers to read Adapt by Tim Harford in a recent Forbes article. Adapt: Why Success Always
Reading Adapt by Tim Harford: Your Secret Weapon? Failure. Read more ›
With this post, PublishingTrends.com continues its regular column in which it reviews, explicates and excerpts books that we think will resonate with people in the business of publishing and media. **** The Tao of Twitter by Mark Schaefer (McGraw-Hill) is coming out on August 3rd, and in the year since the first edition was published, much has changed. More people and businesses
The Chattering Classes Transformed to Tweeting Tribes Read more ›
With this post, PublishingTrends.com continues its regular column in which it reviews, explicates and excerpts books that we think will resonate with people in the business of publishing and media. **** With lots of comments lately about books being defined more in terms of “content” in the face of new digital media, the role of creativity in the publishing industry has become
Paying the Way: Reading John Howkins’ The Creative Economy Read more ›
