PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** Implementing what we know as “the freemium model” scares a lot of businesses, and understandably so. It’s not necessarily a groundbreaking idea; consumers are used to free trials of online services, a few…Continue Reading
PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** In creating the curriculum of CUNY’s Graduate School of Journalism as inaugural Dean, Stephen B. Shepard* had to fill in many blanks. It seemed that there was no set path to becoming a…Continue Reading
PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** Sure, putting the word “startup” in the title of a book seems to be all the rage, but can (and should) the publishing of each title be treated like a startup? In Every…Continue Reading
PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** Bemoaning the speed and amount of change she sees in the publishing industry (i.e., not enough), Suw Charman-Anderson urged publishers to read Adapt by Tim Harford in a recent Forbes article. Adapt: Why Success Always…Continue Reading
With this post, PublishingTrends.com continues its regular column in which it reviews, explicates and excerpts books that we think will resonate with people in the business of publishing and media. **** The Tao of Twitter by Mark Schaefer (McGraw-Hill) is coming out on August 3rd, and in the year since the first edition was published, much has changed. More people and businesses…Continue Reading
With this post, PublishingTrends.com continues its regular column in which it reviews, explicates and excerpts books that we think will resonate with people in the business of publishing and media. **** John B. Thompson, University of Cambridge-based sociologist and author of Merchants of Culture: The Publishing Business in the Twenty-First Century (Plume, trade paper, 2nd Ed….Continue Reading
With this post, PublishingTrends.com continues its regular column in which it reviews, explicates and excerpts books that we think will resonate with people in the business of publishing and media. The concept of customer service has come to the forefront for businesses hoping to assert themselves in a growing digital marketplace where a customer has…Continue Reading
