Every publication tries to live up to its name and PublishingTrends.com is no exception: our focus is on industry trends. In a recent People Magazine on what’s “In” and “Out,” we talked about how YA novels are moving from an obsession with vampires and werewolves, to one with angels and demons. Over the years, we
If You Can’t Put ‘Sex’ in a Title, Try ‘Startup’ Read more ›
Ira Silverberg Literature Director, National Endowment for the Arts When I started working in the mid 1980s, the publishing world was not unlike the one I’m leaving today. It’s filled with passionate people questioning how the business will get through the latest transitions. Whether it’s the death of the book club; the decreasing influence of reviews
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Rick Joyce Chief Marketing Officer, Perseus Books Group Congratulations, U.S. trade publishers – you have successfully surfed the Conversion Wave. Your frontlist and active backlist are now digital, and the remaining challenges (fixed format, complex conversions, deep backlist, out of print and reverted titles, etc.) are in sight of solution. Can publishers now relax? Nope—the
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Mark Ouimet Vice President and General Manager, Ingram Publisher Services If 2011 was the Year of Change in the book industry with the dramatic rise of digital and with shifting roles and reinvention the new norm, from where I sit, 2012 will be the Year of Collaboration. Basically, we all realize that we can’t do it
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(Version 3.0 of The Conversation Prism infographic first created by Brian Solis and JESS3 in 2008 to map the social media universe by “features and capabilities.”) When Pivotcon kicked off in October, 2010, Douglas Rushkoff christened it the“TED of Marketing.” Programmed and hosted this year by new media guru Brian Solis, Pivotcon brought together 635
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At the Children’s Publishing Goes Digital conference, hosted by Publishers Launch and the Frankfurt Book Fair, and chaired by Lorraine Shanley of Market Partners International and Publishing Trends, some unexpected themes emerged from the assembled speakers: Kids (or perhaps their parents) are not buying ebooks, so (for now) print books are still big. That goes
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PT thanks content developer and marketing consultant Rich Kelley for this piece. When Pulitzer Prize-winner Jonathan Weiner, author of a book on immortality (Long for This World), blogs that he is looking forward to hearing four scientists “talk (and possibly) spar” about the current state of longevity research, you expect he knows something. And World Science Festival
The World Science Festival and Internet Week: Insights Galore! Read more ›
David Rosenthal, former Publisher of Simon & Schuster and Villard, will launch his general trade imprint at Penguin in January. “You’re starting a new imprint? You mean now?” I keep getting that question, and I can’t blame my skeptical interrogators. Taken together, 2009 and 2010 were the Years of Great Uncertainty in publishing. All of
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Daniel Goldin is the proprietor of Boswell Book Company. He may be reached at daniel [at] boswellbooks dot com. In my twenty-fifth season as a bookseller, and my second as a bookseller-proprietor, I’ve come to believe that the only constant is change. When I started, the local department store still had a book department, and
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