We posted this article in 2024 but wanted to update it to include new thoughts, new tech (thank you, AI) and to reach new readers of Publishing Trends. Although our firm, Market Partners International (MPI), does a lot of different kinds of consulting, we’re known for recruiting. We’ve found presidents, publishers, publicists, and production pros—you
Job Hunt Prep for the Unprepared Read more ›
Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure
Keeping the Faith: Publisher Agnostic Content Read more ›
Hey, did you hear season two of Serial has started? Serial’s return was hard to miss on social media last Thursday. People were hungry to hear more of Sarah Koenig’s addictive storytelling and reporting. The keyword is “hear” — Serial, of course, is a podcast, and podcasts are growing in popularity, as are audiobooks. In publishing,
The Sound and the Story: Audiobooks and Podcasts Read more ›
When someone says “YA” the assumption is he or she is referring to YA fiction. It might be time to retire that assumption. There’s a new(ish) YA in town: young adult nonfiction adaptations. This is a genre of young adult books adapted from books written for an adult audience. We’re certainly not the first to
Adventures in Grown Up Reads for Young Adults Read more ›
Here at Market Partners International, we often find ourselves inundated by books to read– from galleys and library rentals to books we’ve bought online or in stores. Looking at our reading queues and seeing the myriad places we get our books from, we started wondering: how do other people in the publishing industry get their
Survey: Where Do You Get Your Books From? Read more ›
While 2011 shouted challenges of the digital “Wild West,” 2012 was a year where players tackled new issues in the digital frontier, along with figuring out exactly what role publishers would – and should — take moving forward. In many ways, 2012 can be considered a year where relationships became key: from the big merger possibilities
Come So Far But So Far To Go: Trendspotting in 2013 Read more ›
DON LINN DIRECTOR CHICAGO DISTRIBUTION CENTER UNIVERSITY OF CHICAGO PRESS In late 2011, I was asked to peer into my crystal ball and make a few predictions for 2012. Most of them were fairly obvious (“Tablets will outpace the growth of dedicated e-readers”) but one was a little off the beaten path. The prediction was
Trendspotting 2013: Don Linn Read more ›
LARRY NORTON SENIOR VICE PRESIDENT, BUSINESS DEVELOPMENT INSCRIBE DIGITAL Now that you are out of the starting block, get ready to accelerate! Though the rate of change in e-book sales is slowing, the rate of change of e-book selling will increase. As publishers have mastered the basics of getting titles up for sale at the
Trendspotting 2013: Larry Norton Read more ›
BRENDAN CAHILL PRESIDENT AND CEO NATURESHARE 2013 will be remembered as the year that everything came together. Since the dawn of the current Device Age, media consumption has been headed to a Manifest Destiny that experts have called “Convergence”: a new reality in which consumers can access any type of media they want, anywhere they
Trendspotting 2013: Brendan Cahill Read more ›
