Category Archives: Uncategorized

David? Goliath? Who’s Who??

June was a busy month for e-reader coverage, as the unveiling of the All-New Nook from Barnes & Noble at the end of May inspired a changing of the tide for the Little E-reader That Could, propelling a once-clumsy model into the lead with reviewers in the e-reader arms race thanks to its affordable price…Continue Reading

People Roundup, June 2011

PEOPLE The big news of the month-and at BEA-is that Larry Kirshbaum will become VP and Publisher of Amazon Publishing in New York, a new position many had vied for. Kirshbaum has been an agent since he left Time Warner Books as it was merged with Hachette in 2005. Amazon has had a busy month…Continue Reading

Publishing Trendsetter Launches Today

Just in time for BEA 2011, Publishing Trends proudly announces Publishing Trendsetter, a blog-based website designed to foster career development, innovation, and intergenerational professional dialogue. Publishing Trendsetter is designed both to bring Publishing Trends’ expert analysis to a new generation of book professionals, and as an interactive medium for hearing ideas and insight from those in…Continue Reading

People Roundup, May 2011

People Steve Wasserman has joined Yale University Press as Executive Editor-at-Large, General Interest books. He remains with Kneerim & Williams as a literary agent. He was previously Literary Editor of the LA Times and Editorial Director of Times Books. Literary agent David Hale Smith has joined Inkwell Management, bringing his own list with him. He…Continue Reading

People Roundup, April 2011

People Philip Patrick has joined Amazon.com, in Seattle, as Senior Leader, Rights & Licensing. He was most recently VP, Digital & Marketing Strategy, Publisher Ebooks at Crown Publishing Group. Margot Schupf has left her position as VP, Publisher, Sterling Innovation. She was previously SVP, Editorial Director, Digital Publishing for the Morrow/Avon/Eos group. Meanwhile, Derry Wilkins,…Continue Reading

Welcome, Daily Dish Readers

If you are coming to us through the Daily Dish, welcome! Learn more about Publishing Trends and book publishing consultancy Market Partners International here. Here are some articles from our archives that you may enjoy: How to Get a Job in Publishing Taking on Ebook Bestsellers and how we beat the New York Times The…Continue Reading

Bloggers Weigh In on the Kindle Swindle and New Fraud

Our story and Mike Essex’s original post have sparked discussion across the Web (oh yeah, and the spammers weighed in too). Ben Metcalfe wonders why Amazon “continues to prioritize on penalizing its customer base [shutting down sites like Lendle, for instance] while practically ignoring the rampant content abuse and fraud that is going on further…Continue Reading

New Tools and Tactics for the User-Driven Web: Search Engine Strategies 2011

Publishing Trends thanks marketing and content development consultant Rich Kelley for this report. Which webpage headline converts better: “Sign up for a free account” or “Sign up in 60 seconds”? Is there a better way to check backlinks than by using Google? Should you hire an agency to retarget website visitors or can you do…Continue Reading

Send Your Emails at Lunchtime, and Other Direct Marketing Tips

The Direct Marketing Association (DMA) just released the 2011 Edition of its Statistical Fact Book. Now in its 33rd year of publication, the book reflects changes in direct marketing, this year focusing more closely on the mobile market. Some key findings: While ereaders were marketed in 2.5% of the mobile campaigns in 2010, that number…Continue Reading