The Direct Marketing Association (DMA) just released the 2011 Edition of its Statistical Fact Book. Now in its 33rd year of publication, the book reflects changes in direct marketing, this year focusing more closely on the mobile market. Some key findings: While ereaders were marketed in 2.5% of the mobile campaigns in 2010, that number…Continue Reading
This year’s technology-devoted Toy Fair 2011 conference and expo, Engage!, featured about 20 booths filled not so much with toys as . . . ideas. Or, rather, LCD screens with flashing bullet points and reps eager to discuss things like “Virtual Worlds Rights and Law” and “Virtual World Brand Development.” There was definitely less to play…Continue Reading
“Value-Added Apps” brought Gus Balbontin, Global Innovation Manager of Lonely Planet; Michel Kripalani, President of app publisher Oceanhouse Media; and Pete Myers, co-creator of the BirdsEye iPhone app, ogether with moderator Neal Hoskins, founder of digital publisher WingedChariot, to discuss the current challenges and opportunities of app development. (One challenge: Toddlers! We’ll get to that…Continue Reading
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Tagged Android, BirdsEye, Gus Balbontin, iPhone, Lonely Planet, Michel Kripalani, Neal Hoskins, Oceanhouse Media, Pete Myers, Tools of Change, WingedChariot
On the opening day of this year’s Tools of Change, O’Reilly VP Online, Allen Noren, kept the audience glued to their seats for two hours, revealing his secrets of “Building a Successful Direct Channel.” Noren began by explaining the need to ask a lot of questions before beginning to sell direct. The answer to ‘What…Continue Reading
In November, the New York Times announced that it would begin publishing e-book bestseller lists (fiction and nonfiction) in early 2011. “We wanted to be able to tell our readers which titles were selling and how they fit together with print sales,” said Janet Elder, NYT Editor of News Surveys and Election Analysis. The tracking…Continue Reading
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Tagged Anthony DeBarros, Bob Kohn, BookScan, e-book, e-book bestsellers, Janet Elder, Jonathan Nowell, Kindle, Kobo, LibreDigital, LibreDigital Business Intelligence, MediaMorph, New York Times, Nielsen Book Group, Nook, RoyaltyShare, Sony Reader, USA Today
In anticipation of January’s Digital Book World, where one panel was entitled “Skills Sets Publishers Don’t Have: How Do We Get Them or Deal with It?”, Publishing Trends sent a survey to a range of publishers, agents and industry insiders, asking them about this increasingly urgent issue.
For more results from this survey, check out Book-Giving Etiquette Guide and I Love You, Keith Richards. “My siblings assume that every book I get is free, so they expect books AND a ‘real present.’” “Any time I give a book, I fear it will be assumed that I did not pay for it, so…Continue Reading
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Tagged Amazon, Barnes & Noble, Bookpeople, books, Borders, Essential New York Times Cookbook, gift cards, gifts, Greenlight Bookstore, iPad, Kansha, Kindle, Kobo, McNally Jackson, Nook, One Big Table, Posman Books, presents, publishing, Salted, Samsung Galaxy Tab, Sony Reader, Southern Pies, St. Marks Bookshop, survey, The Gourmet Cookie Book, Three Lives, Zwilling J. A. Henckels Complete Book of Knife Skills
Jon Yaged has been named President of Macmillan Children’s. He had been COO at HouseParty.com since March 2010 and was previously VP and Publisher for Disney Book Group. Nina Hoffman, President of National Geographic Books, will leave at the end of the year. Editor-in-Chief and Books COO Hector Sierra will report to Declan Moore, who…Continue Reading
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Tagged AAP, Aileen Boyle, Alessandra Bastagli, Allison Lorentzen, Amber Qureshi, Amy Baker, Association of Educational Publishers, Backe Marketing, Barbara Brownell, Bob Anthony, Book Soup, Borders, Bowker PubTrack, Brenda Copeland, Capstone's, CDS, Charles Day, Charlie Redmayne, Children's Book Council, Claudia Boutote, Counterpoint, Courtney Young, Current, Darcy Cohan, David Rosenthal, David Sweeney, Debbie Stier, Declan Moore, Dennis Eulau, Disney Book Group, DLC Literary, Dorchester, e-books, Ellie Berger, Emily Meehan, Every Child a Reader, Fox Television, Free Press, Harcourt, Harper Perennial, HarperCollins, HarperOne, Hector Sierra, Henry Holt, HouseParty.com, Hyperion, Joe D'Onofrio, Jon Prebich, Jon Yaged, Julie Burton, Karen Fetty, Kathryn Court, Lambda Literary Awards, Langenscheidt, Laura Mancuso, Laura Mazer, librarians, Lori Benton, Macmillan Children's, Maggie Richards, Matthew Benjamin, Melina Bellows, Melinda Mullen, Melville House, MRM PR+Marketing, n+1, National Geographic Books, Neal Goff, New York Magazine, Nicole Geiger, Niko Pfund, Nina Hoffman, Overlook Press, Oxford University Press, Palgrave Macmillan, Patricia Eisemann, Penguin, Perseus, Pocket Books, PoliPoint Press, Portfolio, Random House, Rob Crawford, Rolling Stone, Ruta Drummond, Scholastic, Sentinel, Shane Norman, Simon & Schuster Distribution, Soft Skull Press, Southern Progress, St. Martin's, Steve Black, Suzanne Wickham, teachers, Ten Speed, Tiger Tales, Tricycle Press, Trish Todd, Villard Books, Wiley O'Sullivan, William Morrow
