Tag Archives: Tools of Change

If You Can’t Put ‘Sex’ in a Title, Try ‘Startup’

Every publication tries to live up to its name and PublishingTrends.com is no exception: our focus is on industry trends.  In a recent People Magazine on what’s “In” and “Out,” we talked about how YA novels are moving from an obsession with vampires and werewolves, to one with angels and demons.  Over the years, we…Continue Reading

Taking the Tactical Approach: Tools of Change and Publishers Weekly’s Executive Roundtable

Tools of Change co-hosted a TOC Executive Roundtable with Publishers Weekly on Monday that was attended by about seventy industry insiders.  Moderated by John Kilkullen, formerly of Nielsen and IDG, it began with Magellan Media Founder, Brian O’Leary, offering a thoughtful argument for the industry to tackle the large issues confronting publishers in a large…Continue Reading

Watch This: O’Reilly Tools of Change for Publishing Live Stream

The O’Reilly Tools of Change for Publishing conference kicks off today with expert panelists sharing insights into how digital technology is transforming the publishing industry. The conference runs from February 13-15 at the Marriott Marquis in New York City, but if you’re unable to make it to Manhattan, the conference will be live streaming keynotes…Continue Reading

TOC 2011: Making Better Apps

“Value-Added Apps” brought Gus Balbontin, Global Innovation Manager of Lonely Planet; Michel Kripalani, President of app publisher Oceanhouse Media; and Pete Myers, co-creator of the BirdsEye iPhone app, ogether with moderator Neal Hoskins, founder of digital publisher WingedChariot, to discuss the current challenges and opportunities of app development. (One challenge: Toddlers! We’ll get to that…Continue Reading

The Translator: Siobhan O’Leary

Siobhan O’Leary, former Associate Manager, Foreign Rights, Crown siobhan.c.oleary [at] gmail.com The Model Writing projects, translation, and representing US literary agents to German publishing communities The Background O’Leary has a special place in this article (and our hearts!) not only because she used to be the International Editor of PT, but because she did what…Continue Reading

Twitter Isn’t Stupid–But Publishers Need to Be Smart about Using It. Here’s How.

“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a…Continue Reading

Trendspotting 2009: David Rothman’s Predictions

David Rothman Founder, Teleread.org Sure, Oprah loves the Kindle, Amazon’s gizmo for reading electronic books, even if it looks a bit like a Soviet-made adding machine. And a second model probably will be on the way—in fact, perhaps two. We just might see an econo-Kindle and a large-screened version for students. Forbes is so excited…Continue Reading