Tag Archives: Jack McKeown

The Data Is Coming!

After Ipsos/NPD, which provided consumer data to the Book Industry Study Group’s Trends, exited the market, publishers struggled to get timely—or detailed—data on their consumers, and because their customers were retailers, they had little idea of who their readers were. The data that existed was too generic and surveyors often used questionable methodologies to get…Continue Reading

Trendspotting: Betting With Your Head

PT’s Savvy Commentators Ponder the Fallout from Another Year in Publishing As we surveyed the smoking turf from another twelve months in the book business, it struck us that this year’s pinnacles and pratfalls were decidedly in the eye of the beholder. We asked a number of savvy publishing personalities to offer their take on…Continue Reading

Distribution Daybook

This year Publishing Trends abandoned its vendor survey, because trying to rate players in the fulfillment and distribution arena was like trying to judge a warehouse full of Rube Goldberg contraptions — there are too many moving pieces, and they all move in different (some might say mysterious) ways. But one thing is certain: they…Continue Reading