PEOPLE Bloomsbury Publishing has appointed Sabrina McCarthy as president of Bloomsbury US, effective in early April. McCarthy will report to CEO Nigel Newton and also sit on Bloomsbury’s global executive committee. Previously, she was the VP and general manager of Ingram Publisher Services. See Promotions, below, for changes at Ingram. Senior editor Daniel Loedel is…Continue Reading
In the War Over Market Share, Focus Groups Are a Secret Weapon If you wandered into the loo of London’s Grosvenor House Hotel last month, as did plenty of attendees at the British Book Awards, you’d have found one of the more literal-minded brand campaign “roll-outs” in recent years: stickers slapped on rolls of toilet…Continue Reading
As Pearson Hones Its Corporate Units, Penguin Putnam Starts Making Sense As Pearson CEO Marjorie Scardino likes to say, “It’s hard to make complicated things simple, but it’s usually worth it.” Well, this month Publishing Trends takes her at her word, and plunges into the fearsome Penguin Putnam organizational chart to sort out the dizzying…Continue Reading
