While the name certainly implies a technological slant, the Digital Kids Conference at the 2013 Toy Fair on Tuesday and Wednesday was not all app-talk and virtual worlds. In fact, a theme emerged as quite the opposite: many new products in the toy market are combining digital with some physical product. Just as Skylanders was…Continue Reading
History and Hysteria : Vampire Invade europe, Japan’s Humbert Humbert, French Firefighters Go Macho Just as it seemed the somnolent retail toy market was perking up, with strong late-December sales and words like “optimistic” floating through the press, this year’s lackluster Toy Fair served as a reminder that it’s going to take more than a…Continue Reading
