Tag Archives: Tami Heim

Book View, March 2004

PEOPLE Changes in the far-flung HarperCollins realm: Carl Raymond has left ReganBooks to go to DK as Director of Marketing. Claudia Riemer Boutote has joined HarperSanFrancisco as Senior Director of Publicity. She was most recently at Workman as Marketing and Publicity Director. In New York, Mimi Kayden has been named Marketing Consultant at HarperCollins Children’s…Continue Reading

Brinkmanship at Borders

Is Borders’ “go-slow” approach to the online marketplace really a stroke of brilliance after all, as the Wall Street Journal recently postulated? The argument goes like this: despite the company’s listless approach to the Internet, which drove investors so bonkers that Borders rolled out the auction block earlier this year in search of a buyout…Continue Reading