Tag Archives: Technorati

Pivotcon Profiles the Power of the Social Consumer

(Version 3.0 of The Conversation Prism infographic first created by Brian Solis and JESS3 in 2008 to map the social media universe by “features and capabilities.”) When Pivotcon kicked off in October, 2010, Douglas Rushkoff christened it the“TED of Marketing.” Programmed and hosted this year by new media guru Brian Solis, Pivotcon brought together  635…Continue Reading

Finding the Edge of Engage: ad:tech New York 2009

Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and…Continue Reading

Thomson Teaches Tech Through Twikis

Late last fall, Kenneth Brooks, VP Global Production and Manufacturing Service at Thomson Learning, decided to give his staff some homework. For a company whose target audience is under the age of 25, the majority of the staff’s tech knowledge was a little out of date. Everyone could throw around the term wiki (you know,…Continue Reading