(Version 3.0 of The Conversation Prism infographic first created by Brian Solis and JESS3 in 2008 to map the social media universe by “features and capabilities.”) When Pivotcon kicked off in October, 2010, Douglas Rushkoff christened it the“TED of Marketing.” Programmed and hosted this year by new media guru Brian Solis, Pivotcon brought together 635…Continue Reading
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Tagged American Eagle, Brian Solis, Britta Schell, Buddy Media, BuzzMachine, Digital First initiative, Douglas Rushkoff, Electronic Arts, Facebook, Hachette, Hearst Digital, Jack Krawczyk, Jay Rogers, Jeff Jarvis, JESS3, John Paton, Journal Register, Kristine Welker, Local Motors, Mashery, Matt Trainer, Mekanism, Michael Jaindl, Michael Saylor, MicroStrategy, MTV, NCAA, Need for Speed, Networked Insights, Nielsen, nmincite, Open Table, Oren Michels, Paul Dunay, Pete Caban, Pivotcon, Public Parts, Radha Subramanyam, Random House, Real Beauty, Rich Kelley, Rise of the Planet of the Apes, Shani Higgins, Simon & Schuster, StumbleUpon, sxsw, Technorati, The Conversation Prism, The Guardian, The Wizarding World of Harry Potter, Tumblr, Twentieth Century Fox, Universal, Zuberance
Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and…Continue Reading
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Tagged Ad Manager, ad:tech, Adam Hirsch, Andrew Rutledge, Ashton Kutcher, Associated Content, BabyCenter, bit.ly, Bruce Clay, Californication, conversational ad, Facebook, GyroHSR, iVillage, James Cantarella, Jennifer McClain, Jodi Kahn, Lesberado, M80, Mashable, Matt Singley, Metacafe, Michael Fogarty, Microsoft, Microsoft Zune, Nielsen, online advertising, Patrick Keane, Paul Chang, Pubmatic, Real Girls Media, Robert Hayes, Ryan DeShazer, Sarah Smith, SEO, Showtime, social media, StumbleUpon, su.pr, Technorati, The L Word, Time, Twitter, Waterfront Media, WhatToExpect.com, YouTube
Late last fall, Kenneth Brooks, VP Global Production and Manufacturing Service at Thomson Learning, decided to give his staff some homework. For a company whose target audience is under the age of 25, the majority of the staff’s tech knowledge was a little out of date. Everyone could throw around the term wiki (you know,…Continue Reading
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Tagged Asheesh Birla, Blackberry, Google Reader, iTunes, Kenneth Brooks, Moby Pocket, MySpace, Technorati, Thomson Gale, Thomson Learning, Wikipedia