Category Archives: Featured Articles

Micro Marketing

Targeted Sales to Enthusiasts Turn the Off-Beat Into Big Bucks Looking for the bestselling art books in America? Sniffing around the Ansel Adams shelves, perhaps? Nope, not there. Taking a peek at Taschen’s Fetish Girls? Nice try. According to numbers from Nielsen BookScan, you’d better swing by the cartoon section. Because the top art titles…Continue Reading

International Fiction Bestsellers

Women’s Work Poland Gets the Menses, Millás Sizzles Spain, And Hareven Labors for Love in Israel Serotonin levels are plunging this month all over Poland, where the delightfully demented author Janusz Wisniewski comes down with Tense Syndromes (otherwise translated as Premenstrual Syndrome; the original title was Menstruation, but the Warsaw publisher deemed it “too shocking”),…Continue Reading

‘Get Caught’ Goes Grassroots

When First Lady Laura Bush kicks off the 2nd National Book Festival on Saturday, October 12, on the Capitol’s West Lawn, she’ll be lending the White House imprimatur to the cause of reading in more ways than one. Besides bringing the likes of Ha Jin, Dava Sobel, Jules Feiffer, and Billy Collins, among some 70…Continue Reading

Columbia’s Super-Grads

Once again, this year’s 99 highflying Columbia Publishing Course graduates have put their Palm Pilots on warp speed and wowed us with their über-achieving résumés. As in years past, we offer you a taste of publishing’s next generation in the composite biographical sketch below (all content has been taken from actual student biographies). Columbia’s New…Continue Reading

Wild About Warsaw

The Warsaw Book Fair has evolved from a business-only mixer to what sponsors are now billing as an east-meets-west literary lotusland. Brenda Segel, VP Director of Subsidiary Rights for HarperCollins, contributes to this report from the front lines. As a first-time visitor to the Warsaw Book Fair, I found myself very pleasantly surprised. This busy,…Continue Reading

Remainder No More?

Today’s $50 Lifestyle Books Just Might Be Worth Every Penny Early this year, the illustrated book market was declared dead, or at least mutilated (blame the blood-curdling discount battle between Könemann and Taschen), with high-end art houses such as Abrams, Abbeville, and Rizzoli said to be wallowing hip-deep in a glut of coffee-table books. Just…Continue Reading

Miffy’s On the Make

There may have been no mega-hit property at this year’s Licensing 2002 International show — notwithstanding the media hootenanny over Lemony Snicket — but even in this somewhat gun-shy climate, which saw licensing industry retail sales dip 4% last year, deals were being dialed up at the Javits Center on June 11-13. First in line,…Continue Reading

International Fiction Bestsellers

Sketches of Spain Gala’s Jungle of Love and Aldecoa’s Enigma, Plus Holst’s Uppity Danish Women At the colossal Fnac megastore in Barcelona last month, you had to bushwhack your way past bales of Jean Auel’s The Shelters of Stone — the ubiquitously promoted tome could be had in no less than four separate editions: Catalan,…Continue Reading

Going Postal Done Gone

The DMD Marketing Conference & Expo, officially a “forum of new ideas and technological advances” that proffers “information in ecommerce, technology, media, database, and creative services,” pulled a surprisingly large group of attendees to the Javits Center during its direct marketing mêlée on June 17-19, many of whom were lured by the promise of hearing…Continue Reading

A Passage to India?

Move over, Rushdie. That’s the message emanating from bustling Hyderabad, India, anyway, where a gang of literati recently met to ponder the bullish future of publishing in this nation that boasts an apparently fast-growing appetite for English-language books. Though only 2% of its population is capable of reading and writing in English, those 18 million…Continue Reading