The Shelf Life of Books: It All Depends on Who’s Stacking and Tracking

Laura Bush ranks her shoes by color, keeps her record collection impeccably dust-free and swabs her cabinets with Clorox for kicks. And as we all read in the New York Times, the nation’s First Librarian also shelves the family volumes by the Dewey decimal system.

While Washington’s power brokers eyed their dottily piled-up volumes and marveled at the First Lady’s obsessive-compulsive streak, some of us took note that book collections bring out a bit of the crank in everyone.

Take Rolland Comstock, the Missouri bibliomaniac who has confessed to stickering all of his 50,000 books on the spines — red for signed editions, blue for unsigned American editions and green for unsigned English editions. And then there’s good old Samuel Pepys, the 17th-century diarist who arranged his 3,000 volumes strictly by height, from smallest to largest — and in bequeathing the collection to Cambridge University, stipulated that no book could ever be added or removed.

Admittedly, professional bibliophiles aren’t often so warped. ”I’ve always been in favor of the tried and true alphabetical,” says Peter Stern, a rare-book dealer in Boston. ”I’m not sure why anyone would do anything else.” Stern does recall a client who organized his books by the date of acquisition. ”I thought that was pretty odd, but not totally insane,” he explains. ”Organizing a book collection seems like something that should be wackier, but it isn’t.”

Oh, but there are some creative systems. ”I’m an extreme book buyer,” says Dennis During, a professor of business who teaches in New York City. Adequate cataloging of his 10,000 mostly nonfiction titles, he says, requires nothing short of the Library of Congress classification system. ”It’s guaranteed to find a unique shelf location for each book,” During explains, noting that he finds the system superior to Dewey, which provides a subject number for every book but requires further alphabetization by the collector. During puts labels on the back covers of every volume, having abandoned a more vigorous attempt to barcode each one upon arrival. The next step? Downloading it all into a PDA, so that when he’s shopping he can consult a list of titles he has already acquired. ”It’ll keep me from buying duplicates,” During says.

Wacky schemes are afoot elsewhere, notably in Kent, Conn., where a two-story library is nearing completion to house what by all accounts is the world’s best collection of first editions in the highly collectible mystery market. ”It looks like we built a house on the side of the library, rather than a wing added to the side of the house,” says Otto Penzler, who owns the Mysterious Bookshop and is relishing the moment he can begin shelving his 50,000 volumes of mystery and crime fiction. ”It sounds obsessive,” he says about the collection, then reconsiders: ”Well, it is obsessive.” After 12 years of construction (”I kept running out of money”), the house will have to contend with a library that keeps growing every day, thanks to the collectibles constantly passing through his bookshop. ”I have been accused of opening the store as a front for my own collection,” says Penzler. ”Not entirely incorrectly, either.” To organize the loot, Penzler departed from his preferred method of a single alphabetized collection. Instead, there will be two alphabets, one for each of the library’s two floors. Favorite books go on the first floor, where he’ll be spending more time; less coveted books go upstairs.

And oh, how the plot thickens — with cookbooks. ”The interesting thing is how politics plays into cookbook shelving,” says Susan Friedland, executive editor at HarperCollins, who edits culinary luminaries such as Marcella Hazan and Alice Waters. Most of her several thousand cookbooks are sensibly shelved by cuisine — French food, Italian food, American food — and appliance-related books have their own section. But here’s the politico-culinary twist. ”The Indian food is near British food because of the Raj,” Friedland says. ”The Turks and Greeks and German food are together because they were on the Axis. It’s all quite idiosyncratic, but it really works for me.”

What works is, well, what works. To be fair to Laura Bush, it must be said that Dewey has his defenders, none more ardent than Joan Mitchell, who is editor in chief of the Dewey decimal classification at the Library of Congress. ”I suspect quite a few librarians use Dewey at home because it just makes organizational sense,” she says. ”If I reflect on my own collection, it’s definitely organized by Dewey.” Many people are unaware that the system is constantly updated, so there’s a place for the latest book on animal diversity (333.954), or that treasured volume on Playpal dolls (688.7221).

Meanwhile, swanky Dewey partisans are checking in at the Library Hotel, New York’s latest boutique accommodation, which uses the Dewey system to organize its floors, so that the tenth floor is given over to General Knowledge, while the eighth floor is Literature. Each of the 60 rooms has a different topic theme, the ”Erotica” room on the Lit floor reportedly being the hotel’s most popular.

Still, Dewey definitely has his detractors. ”I don’t know any collector who uses the Dewey decimal system,” grumbles Nicholas Basbanes, author of A Gentle Madness, the 1995 work on book collecting and bibliomania. ”It just doesn’t make any sense.” For his part, Basbanes shares an anecdote about Umberto Eco, whom he visited while researching his latest book, Patience and Fortitude (which are the names of the two lions in front of the New York Public Library; the book is due out in September from HarperCollins). ”Eco had to move twice, because the floors were in imminent danger of collapsing from the weight of his library,” Basbanes says. ”Now he’s got 30,000 books in the house, and he designed a warren of shelves so that you could not fit any more than one book deep on a shelf. He wanted to be able to see every book.”

You might say seeing every book was the rationale for the personal library of meditation guru Osho on the 40-acre campus of the Osho Meditation Resort in Pune, India. The library’s 150,000 volumes ”are sorted according to size and color,” say the collection’s curators, ”and placed on the shelves in an arrangement that suggests ocean waves. The effect is organic and natural, with no solid blocks of color or size to grab the eye and weigh it down.” Books are cross-referenced by cover color, number of pages, and trim size. That way, if Osho wanted to see that ”big book on Einstein’s theory of relativity with the blue cover,” the librarian would know just where to go.

”He wanted it to be aesthetically beautiful,” says Sarito Neiman, the Osho organization’s New York-based editorial director. ”It was his first priority.” Neiman adds that occasionally workers at the library would change the covers of black books, if there were too many in the collection, so as to lighten up the mood. Incidentally, Neiman says that Osho, who died in 1990, remains India’s bestselling author, selling more than a million books and audio books every year.

In other words, there are book nuts, and then there are book nuts. Simon & Schuster editor in chief Michael Korda probably sums up the vast majority of collectors with his seat-of-the-pants aesthetic. ”I just pile my books up,” he says with a refreshing nonchalance, ”and go on visual memory if I need to find one again.”

One-Stop Shopping

Are Bulked-Up Book Distributors The Industry’s Next Goliaths?

Time was, you would call a guy like Gilbert Perlman a book distributor. The warehouse, the sales staff, the publishing clients, even the name on the door — Client Distribution Services — all fit the modus operandi of firms schlepping books from the presses to the masses. But times have changed. So has the nomenclature. “We don’t call ourselves a distributor,” Perlman explains, adding after a moment: “We kind of don’t know what to call ourselves.” Indeed, it seems book distribution companies have embarked on a bit of strategic soul-searching as they vie for what industry estimates place at a billion dollars worth of distributed independent publisher sales every year. “I wish I could think of a better word than ‘distributor’ because I hate that word,” Perlman says. “The word ‘partner’ is horribly overused, but we see ourselves as a partner to our client publishers.” And for CDS, partnership means a certain behind-the-scenes savvy. “Our goal is to be transparent to the process,” Perlman explains. “Do you see ads for Simon & Schuster’s sales department? No. And you’re not ever going to see an ad for CDS.”

Whether as distributors, partners, or the dreaded “total solutions providers,” distribution companies are emerging as the middlemen-turned-marquee players of the supply chain. “Our business with distributors grows every year,” affirms Phil Ollila, vp of merchandising for the Borders Group, “and it has grown faster than our business with traditional publishers.” It remains unclear, however, whether distributors are capturing a larger share of the pie in terms of absolute numbers. “Our business is not up significantly with major distributors,” says Ingram president Jim Chandler. And last year, along with the rest of the economy, the $100 million–plus distributor Publishers Group West turned in a soft fourth quarter, with flat growth for the year, according to president Charlie Winton. Still, Chandler says, “We too value consolidation of sources in terms of the efficiencies that it provides. Distributors are controlling larger numbers of small presses.”

The Full Meal Deal

Distributors got a boost when Random House jettisoned its client distribution business (see PT, 7/99), but their expanded presence in the market is nothing new. “When you look at distribution services, it runs the gamut from pick-and-pack to full-service,” says PGW’s Winton. “We feel we have defined the service standards on the high end of that scale — the full-blown partnership with a publisher.” Now at 115 clients (though Winton says the top 25 clients represent around 80% of PGW’s billings), the company has been selectively adding services to its menu for at least a decade, bringing it into the big leagues. “Most of our competitors nowadays are major publishers looking to fill a niche in their catalog, not other distribution companies,” says Winton. Increasingly, of course, e-capabilities have become part of the full meal distribution deal. On that count, PGW has partnered with iUniverse, which will provide client publishers with e-delivery in various formats, as well as print-on-demand options — and Winton looks forward to a minimum of 500 e-books by the end of the year, up from the 65 titles currently available.

Though you might think e-delivery would threaten distributors’ hold on the marketplace, no one’s too worried about job security yet. “The same reason that a distributor is viable in the printed world, a distributor will be viable in the electronic world,” says Rich Freese, senior vp for sales and marketing at National Book Network. The company has been growing at 30% per year for the last several years, Freese says, with sales jumping from $53 million to $72 million in the last year. Now with about 85 publishers, NBN is developing an “e-warehouse” as a central repository for electronic editions of clients’ books, with electronic initiatives overseen by e-commerce director Larry Fox. The company is still in conversations with various data conversion partners (Ken BrooksPublishing Dimensions was among the contenders), and has hired half a dozen employees to tackle Internet marketing and distribution.

Meanwhile, other distributors are focusing on expanding services not in the ether, but overseas. “The most exciting event for us in the last six months was opening up the London office,” says Consortium CEO Randall Beek. Managed by Katherine Bright-Holmes, the London outpost will have 11 UK publishers on board by June. “Overseas publishers need someone like us to teach them how this country works,” Beek says. As the market continues to globalize, Beek envisions a “Consortium International” division that would manage publicity and promotion for its foreign clients. He’s also looking at foreign language distribution, particularly in Spanish. Now at about 70 clients (Consortium picked up City Lights in January), 40% of the company’s business comes from nonprofit literary publishers. It has partnered with Small Press Distribution to coordinate coadvertising, linked websites, and perhaps a co-marketing campaign. And in the remote distance is the ultimate service expansion. “Maybe in our future is selling more directly to individuals,” says Beek. “I’m cautious about that because I don’t want to be perceived in competition with our booksellers. But a lot of bookstores don’t take a position on a lot of our books.”

‘It’s the Book, Stupid’

There’s a severe shortage of parking places at CDS’s 300,000 sq. ft. distribution facility in Jackson, Tennessee, indicating either scrimping on asphalt or a staff at capacity. “We’re experiencing a boom in independent publishing,” Perlman says by way of explanation. “Due to the superstores and the Internet, there is unprecedented access to the marketplace. And we see ourselves as the facilitator of that process.” Aiming to “provide all the noncreative services to publishers,” CDS has been fine-tuning its distribution facility (acquired from Random House), which Perlman says can ship 500,000 books a day; every order that comes in by noon goes out by business close.

With 12 active clients (another half dozen are due to be signed within the next six months), Perlman says the key differentiator is not efficiencies of scale — though CDS has them — but a certain bedrock passion for the products in question. “Everyone asks us what our volume requirement is,” he says. “But the truth is that we do business with some very small companies. We choose clients based on the books. I like to say, It’s the book, stupid. The book and its marketing program have got to be leading the way.”

Perlman notes that the trend toward full-service partnerships has been mirrored in other industries. For example, IBM’s revenue and profit growth has come from sales of services, not hardware. And major brokerage firms have gotten into the business of clearing trades for smaller brokerage firms. As financial and technology companies morph into “total solutions providers,” so distributors push for ever more expansive partnerships. Not to mention the fact that the infrastructure has become increasingly data-intensive, with EDI, purchase-order acknowledgement, and advance-ship notification mandated by the most powerful retailers.

Better, Not Bigger

There are contrarians, to be sure. Eric Kampmann, president of Midpoint Trade Books, says that instead of service expansion, his company took an opposite tack: “We got rid of the sales force. This office is made up of three people, and we talk to our publishers every day.” Now finishing its fifth year of business, Midpoint has topped $10 million in sales and attracted 150 client publishers (with 20 in the UK, which account for around 10% of the company’s sales) on the philosophy that a model needed to be developed that would not imitate the sales, distribution, and marketing functions of the biggest publishers. “That seems to be the mistake made by many distributors,” Kampmann says. “It escalated their costs while not insuring appropriate sales volumes.” Midpoint targets superstores, Internet retailers, and wholesalers. “We focus only on those types of accounts,” says Kampmann. “We did not hire a sales force, commission or otherwise, to call on every territory in the country. Instead, we reach every account through wholesalers. We encourage all our accounts, including B&N, to use wholesalers.” Kampmann now aims to persuade larger publishers that his model can work for them as well. “As we grow we think we’ll be a leader in bringing the cost for using a single source of sales and distribution down below what is now being charged,” he says. Midpoint sells on a monthly basis to accounts, deliverable from its 80,000 sq. ft. warehouse in Kansas City; select mass merchandise accounts may soon be added to the sales package.

As the industry continues to evolve, distributors and their clients alike may come to appreciate the value in remaining sharply focused on the essentials. “There are things we do better than publishers,” says Consortium’s Beek. “We ship books better. We bill better. We collect money better. These are still valuable services for the foreseeable future. They’re not sexy and they’re not earthshaking. But the infrastructure is very important.” And for publishers with lucrative client distribution contracts, the bottom line seems to be this: As distribution companies get better at delivering and servicing that infrastructure, publishers would be well advised to keep a close eye on their market share.

All Crisis, All the Time

In an address to the Publishers Lunch Club last month, industry veteran Tom McCormack looked back on forty years in publishing, finding that the more things change, the more they stay the same. Here’s a condensed version of his remarks.

When I first came down to New York, some folks asked me why I was going into a doomed industry. Couldn’t I see that television was going to kill book-reading dead? In the years since, I’ve heard again and again that the industry had struck an iceberg. I was told we were holed below the waterline by videos, CD-ROMs, computers, and even books themselves — which is to say that in 1975, Walter Meade of Avon mass market told me to get out of hardcover fiction because in five years there wasn’t going to be any. Later I was told — and also did not believe — that Barnes & Noble would assassinate publishing as we know it.

In fact, of the changes I’ve seen, many have been merely an increase or decrease in size. Take chain stores. They’re not new; my first employer had the Doubleday bookshops chain, though it was a small one. The media today notice and decry the rise of mega-publishers, but those of you with keen memories can testify that, throughout the forty years, small or fading publishers were constantly being acquired by bigger brethren — John Day, Sun, Orion, Crowell, Lippincott, Rawson, Atheneum, Pantheon, Schocken, Scribner’s. But new publishers have always been born at a greater rate than older ones were dying.

We’ve seen the decline of the importance of independent bookstores. But do you want to know something? Nobody in this nation knows for sure how many independents there are today. When I last tried a count in 1996, there were more independents than in 1986. And there were more in ’86 than in ’76 — and so back through this century. It always makes the news when an indie goes out of business, never when a new one is opened up. I remember two years ago, there was an elegiac article when a certain indie closed its doors. That same week, three new stores opened in New York — and you never read a word about it.

Here are three more constants in our industry. One: The alleged pundits, and the industry statistics they rely on, are consistently wrong. Two: We as an industry have always been very bad at wooing the right personnel. I mean this in two senses. We’re weak at filling the bottom jobs — that is, at recruiting the best and the brightest coming out of college. And we’re even worse at filling the top jobs. Take down an LMP of eight or ten years ago and read who the CEOs and eds-in-chief were. Recall how, when they had those jobs, they looked like they knew something. Notice how many aren’t there anymore. The third consistent fact of life in the book industry involves the media. The good news is, The New York Times is the best newspaper in the world. The bad news is, The New York Times is the best newspaper in the world. The basic fact is the media know next to nothing about our business. The only difference from 1959 is that back then at least they never pretended to understand the business side.

One regrettable change we might agree on has been that so few of the large-house CEOs of today came up through editorial. In the earlier years at St. Martin’s, even when I was a CEO, I was an editor. In 1977 I signed 111 books, and one of them was The Far Pavilions by M.M. Kaye. I took Mollie’s fifteen-hundred page manuscript off to the hills of Pennsylvania, and worked on it for three weeks. By my final years in publishing, however, my annual signings were down to 25, and I was lucky to edit ten of them. Why? Because St. Martin’s — which billed $2 million in sales in 1959 — was approaching $300 million by the late ’90s. I was drafted onto the boards of seven companies around the world. I had little time left for sitting down with authors.

In looking forward, for a quirky new perspective, think of the rise of online bookselling as analogous to the rise of book clubs between the wars. The clubs serviced people where there weren’t any bookstores. As more retail outlets were created, club growth flattened. One of their responses was to develop niche clubs. I remember once selling a St. Martin’s title to The Waterfowling Book Club. That one club took four times more copies than we placed in all the bookstores in America. Online selling is a new and severe threat to clubs, but it won’t kill them. What clubs continue to do for their members is winnow and select.

In the end, the history of our industry reveals that change was always with us, and that suggests it always will be. We’ll get bigger, and more efficient, and new stuff will arise. But remember: We always notice change. We’re slower to notice what stays fundamentally the same.

International Fiction Bestsellers

Time Regained
Eco Back in Italy, Dahl Redux in Spain, and Harry Potter Everywhere Else

Umberto Eco is at it again. Romance, that is. His fourth such novel to date — featuring the picaresque adventures of the title character, Baudolino — has hit the stands in Italy, and we’re told its pages are bursting with tall tales of “imaginary Italian” and “mysterious lands inhabited by monsters.” Oh, and there’s a love story in there, too. Baudolino is a boy living in the 12th-century countryside near Marengo, and, as Eco explained to La Repubblica, “is a little rascal, similar to the scoundrels that exist in many indigenous mythologies: in Germany they call him Schelm, in England the Trickster God.” The first chapter is told as written by Baudolino directly onto parchment when he was 14; Eco said he got a kick out of concocting the region’s vulgar form of Latin, “about which we don’t have any documentation. I enjoyed myself a lot.” Nonetheless, claims Eco, it’s not a book for lexicographers. “There are no advances in philology here,” he told the paper. “These are not pages of erudition, they are pages of comedy.” The book is due out in the US in fall 2002 from Harcourt. In related news, Foucault’s Pendulum has finally been optioned to Fine Line Features, with production set for late 2001.

Also in Italy, for what it’s worth, James Hillman has nipped the list at #9 with The Force of Character, a nonfiction look at old age. The value of aging, Hillman writes, is that “we become more characteristic of who we are simply by lasting into later years.” The idea — as those who read Random’s US edition will recall — is that the aging process is meaningful: lapse of short-term memory lets us savor the past, while weakening stamina enhances our ability to notice the little things. Seems like this one’s due for a breakout on Italy’s version of Oprah.

In the UK, Wendy Holden is fresh off the back forty with Pastures Nouveaux, in which artist Rosie longs for a peaceful country cottage, but is rudely awakened from her dreams when she realizes that village life actually resembles a pastoralized looney bin. Holden is a journalist and former editor at Tatler magazine who’s now at the Mail on Sunday. No US publisher was under contract for the new one at press time, but her past two books have been pubbed in the States by Plume (Bad Heir Day is due out in the US this summer). See Jonathan Lloyd at Curtis Brown for rights. Also in the UK, veteran conspiracy scribe Colin Forbes returns with Rhinoceros, in which perennial characters Tweed, Paula Grey, and Bob Newman are back on the trail of five heads of state who are plotting to unleash a wave of civil uprisings upon the Western world. The twist? They’re conspiring over the Internet. No US publisher had signed on as yet, though deals were made in Germany (Heyne) and expected shortly in Holland, Sweden, Israel, and other lands far and near. See agent Carol Heaton at Greene & Heaton.

An oddity in Spain this month: Superzorro turns up by the late childrens’ author Roald Dahl, better known for the long-playing hits Charlie and the Chocolate Factory and James and the Giant Peach. The work is actually Fantastic Mr. Fox, in which three farmers, each one meaner than the other, try all-out warfare to get rid of Mr. Fox and his family. As one reviewer put it, the book “tells the story of clever Mr. Fox, his adoring wife, and their four small children, who outsmart three of the nastiest, ugliest, and ultimately dumbest farmers ever to raise poultry.” The book was published in 1970 by Knopf. Dahl’s agent is David Higham Associates. Also in Spain, back from the past is Katherine Neville’s The Eight, the 1988 cult classic inspired by the author’s work in North Africa as an international consultant to the Algerian government at the time of the OPEC embargo. The book is a sort of postmodern thriller set in both 1972 and 1790, and deals with computer expert Catherine Velis, who receives an assignment in Algeria, which is complicated by a diabolical global chess game. Now on the Spanish list at #6, the book was published in the US by Ballantine, and has been translated in some 15 languages.

In France, Tahar Ben Jelloun’s That Blinding Absence of Light is the latest from the celebrated Morocco-born author. Ben Jelloun emigrated to France in 1961 and won the Prix Goncourt in 1987 with his novel The Sacred Night (he was the first North African to win the prize). The author had a global hit with Racism Explained to My Daughter, which was translated into more than a dozen languages and sold more than 300,000 copies, and he has been investigating the continuing problem of European-Arab relations. Seuil has published the new one. On a more predictable note, Armistead Maupin hits the French list — battling at least two Harry Potter titles for the distinction — with The Night Listener, Maupin’s semi-autobiographical novel about a storyteller for a long-running PBS series featuring people “caught in the supreme joke of modern life who were forced to survive by making families of their friends.” (It was out in the US last year from Harper.) And a last tip in France: Patricia MacDonald, who is on the list with Last Refuge, is “huge in France,” though she’s never made it in the US, our source reports. MacDonald has previously published Lost Innocents and The Unknown; see agent Jane Rotrosen.

And in a brief note from Switzerland, word comes to us that Swiss author Urs Widmer has broken the 100,000-copy mark with his latest novel, Mother’s Lover, which Diogenes published last August. The Zurich-based Widmer is known for his books Love Letter for Mary and In the Congo, the former containing a love letter that is itself written in English, though embedded in a German text consisting of the brief narrative frame and the “author’s” comments that interrupt the love letter on several occasions. At press time rights had been sold to France (Gallimard), Italy (Bompiani), Holland (Byblos), and Denmark (Fremd). See Hedwig Janés at Diogenes for a synopsis and rights information.

In other news, you’ll be relieved to know that one prominent US Senator will be covering some of the family legal bills care of a few international rights deals. Heard on the street (though no one was confirming anything at press time): Hillary Clinton’s book was going to Headline UK for $1.3 million, to Fayard in France for $400,000, and deals were completed in Germany and Finland, with Holland still being negotiated. All that’s on top of the rumored $8 million deal with Simon & Schuster in the US.

Dominoes Fall in Deutschland

As the year drew to a close in Germany, so did the long-running speculation about who would pick up the venerable Heyne Verlag, which for years was subject to rumors about an imminent sale to one of the four major players in the country: Bertelsmann, Holtzbrinck, Bonnier, and in the end the winning bidder for Heyne, the Axel Springer Group. The endgame for Germany’s largest privately owned book publisher has raised anxiety over consolidation — there’s “a lot less competitive publishing compared to a year ago,” one observer says — and has been seen as the end of an era, as sole owner Rolf Heyne died of cancer two days after the December sale. But it also heralds a sort of watershed for mass market publishing in Germany, and offers a formidable threat to Bertelsmann’s Goldmann, setting the stage for intensified jockeying among giants in what by all accounts is a profit-imperiled market.

Heyne will be folded into Springer’s Econ Ullstein List group to create the merged Heyne Ullstein, to be headed by Christian Strasser. This in itself is a sequel to the events of 1999, when Springer combined previously separate book publishers in Munich and Berlin to form the new group Econ Ullstein List. List was positioned as a literary imprint; Econ as non-fiction and business; and Ullstein as the platform for the mass market, where it had already been a contender. Add to this the fact that Springer has been keeping the flames burning at its long-running Cora line, a joint venture with Harlequin, which turns out some 500 novels a year and counts sales of 600 million pocket romances in Germany, Austria, and Switzerland to date. “An active sales strategy will be adopted,” the company reported, “above all in the paperback segment,” and licensing partners in Germany and abroad have been put on notice to keep the deals coming.

The Heyne merger now gives Springer’s book group a turnover of around $160 million, placing it second to Bertelsmann’s Random House Germany group, which posts turnover in the $197 million range. It’s quite a jump for Springer, whose 16 book publishers reported sales of 12.3 million copies in 1999 — 89% of those sold in Germany — for a total of DM151 million in 1999, up from DM92 million the year before.

In the last few years, turmoil has been no stranger to the top German houses — “Holtzbrinck has been changing managers like Kleenex,” one agent observes — and the Springer Group itself has sneezed through four different chairmen since 1991. It is due to take on a fifth, Mathias Dpfner, when he picks up the reins from August Fischer next January. Heirs to the Springer family control 50% of the company (the Kirch Group has a 40% stake), which still publishes Germany’s largest daily newspaper, Bild, and which took in a total of $2.6 billion in revenues in 1999.

By comparison, Bertelsmann’s total turnover was some $16.5 billion. For its part, the company managed to rattle the German market a bit when it announced that its Munich-based book group would take the Random House name, under the direction of Peter Olson, who formally takes over global book operations in April. As for the bigger picture, Bertelsmann AG has announced that within the next three years it intends to pump up its return on sales to 10% from the current 5.7%, a decision that was thought to have some bearing on the reported “difficult situation” regarding its stake in the joint venture Barnesandnoble.com.

For a difficult situation, however, you don’t have to look further than the German market itself, where sales remain flat but the number of titles keeps rising — from 45,000 in 1990 to more than 60,000 in 1999. Including rereleased editions, the number of new titles per year now tops 80,000, according to a report by the Deutsche Presse agency. But total German sales rang in at $8.3 billion in 1999, up a slim 1.5% from the year before. This has obviously set off profit alarms at the largest publishers. A German trade magazine reported that Bertelsmann’s book profits were an anemic 0.7% of sales in the 1999-2000 year. And at Holtzbrinck, subsidiary houses Rowohlt, S. Fischer, and Droemer-Weltbild were reportedly treading water, prompting rescue efforts from hastily retained management consultants.

But Marcella Berger, vp dir. of subsidiary rights at Simon & Schuster, thinks it’s premature to say how the German market will shake out. The most notable impact on American publishers thus far, she says, has been the extraordinary strength of the dollar against the mark. The weak currency makes German publishers seem cautious. On the other hand, it may be that competing divisions are loath to bid against each other, contrary to stated corporate policy. For now, it seems safe to say this: Germany has always been a major market, but it may turn out to be a little less major in the foreseeable future.

Book View, February 2001

PEOPLE


Much news in the beginning of this year: Long anticipated, and widely reported (in some places, more than once), Sarah Crichton is out and Michael Pietsch is in at Little, Brown. In other TWP news, Time Life Books is closing and Neil Levin is heading the new group (down to a dozen or so staffers, including publishing vet Olga Vezeriz), which now reports to Larry Kirshbaum and Maureen Egen.

Meanwhile, Therese Burke has left HarperCollins, where she was President of Sales, to “pursue new challenges and opportunities.” No replacement has been announced. On the other hand, Larry Ashmead, who announced his retirement in September, is not leaving, though he will work a shorter week. And Brian Murray, SVP and MD of the General Books Group, has been named as successor to CEO of HarperCollins ANZ, Barrie Hitchon, who retires in March. . . Carolyn Reidy has been promoted to President of the newly formed S&S Adult Publishing Group, responsible for the editorial, marketing, and business functions for S&S, Scribner, The Free Press, Kaplan, along with Pocket Books’ adult lines. Pocket’s President and Publisher, Judith Curr, now reports to Reidy.

Many changes in children’s publishing: Jeanne Finestone, most recently at McClanahan Publishing, which was recently sold to American Greetings, has been named VP, Marketing for the McGraw-Hill Children’s Publishing division, working with trade, educational, international, and licensing. Deborah Brodie was named Executive Editor of Roaring Brook Press, a new imprint at Millbrook that is headed by Simon Boughton. She was previously at Viking Children’s Books. Meanwhile Judy Korman has left the company. . . David Fickling has taken his imprint from Scholastic UK and headed for Random Childrens, US and UK. Wendy Lamb had been named VP Publishing Director of an eponymous imprint at Random Children’s earlier in the year. She moved from Delacorte. . . Beth Eller was brought in as VP, Marketing at North South to replace Kay Lee Davis, who had been hired to oversee the relaunch of North South and launch of the new imprint, Sea Star. Davis may be reached at KNDavis@aol.com. . . And Katherine Tegen returns to HarperCollins as Editor-at-Large, reporting to Kate Jackson. She had been at Hyperion Children’s previously.

On the distribution side, PGI (parent of Publishers Group West) has announced that Chris McKenney has been named COO. He succeeds Mike Winton, who announced his retirement last spring. McKenney was CEO of Digital Pond. By the way, congrats to Susan Reich, who was recently promoted to President and COO of Avalon, PGI’s publishing arm. Ingram, meanwhile, has named Chris Anderson, President of PRI and Ingram Fulfillment Partners, succeeding YS Chi, who went to Random House late last year. Gary Rautenstrauch was named President of Baker & Taylor, succeeding Craig Richards. He’ll retain his COO title. Finally, CDS (Client Distribution Services) announced they will distribute New Millennium Worldwide, a new multimedia publisher founded by Paul McLaughlin, Michael Viner, and Deborah Raffin, the latter two of Dove Audio fame. CDS is run by Steve Black and Gilbert Perlman. In December the company announced that Peter Dubuisson had joined the company as SVP, Director of Operations. He had been at Borders.

Other news: Candy Lee has been named Vice Chair of Troll Communications. She is succeeded as President by Richard Willis formerly of Bell Sports and Peterson Magazines. . . Susan Massey, Publisher of Rodale Trade Books, has left the company. She may be reached at 908 713 9821. . . Last seen at Broadway Books, where he was Marketing Manager, Hilary Herscher has resurfaced as Director, Business Development for Bertelsmann. In between he went to the INSEAD MBA program in France. . . David Lappin has left S&S where he was Director National Accounts, after nine months. . . Tom Haworth, most recently at Baker & Taylor, has become General Operations Manager for the USA with Two-Can Publishing LLC of England, based in Princeton. . . Rebecca Strong has resigned from Crown, where she was Director of Subsidiary Rights, and has transferred to Harmony Books, where she will be a Senior Editor reporting to Shaye Areheart, Editorial Director, and newly named publisher of Shaye Areheart Books that will concentrate on literary fiction. In another intracorporate move, Katie Hall left Bantam and is now senior editor at Random. . . Simonne Waud, Director of Sales & Marketing for Octopus GroupsMitchell Beazley, is leaving the company. And finally welcome home, Jon Karp!

VIRTUAL PEOPLE


Tom Turvey has left Barnes & Noble, where he was director of eBooks, for ebrary, as VP, Content & Business Development. . . Former agent Laura Nolan will be senior editor of Barnes & Noble Digital, and manage author and agent relationships.

DULY NOTED


An unlikely place to read about books is a trade magazine called Catalog Success, but in the January issue the well-known direct mail expert Denny Hatch writes about the difficulties of direct marketing books, and admires two catalogs in the area. Both A Common Reader and Daedalus (daedalusbooks.com) are cited for the personal style in which they are written, and for the obvious fact that the books chosen have actually been read.

• More publishing conferences coming our way in the next few months. On Feb. 28 Jupiter is sponsoring “The Business of Books: Publishing in the New Economy” at the Sheraton, with a cast that echoes the eBookWorld event in early December, and deals with the same issues. And Inside.com and PW are sponsoring “Opportunity and Challenge: Getting a Grip on the Future of Publishing,” though there is no agenda for the conference as yet (sponsorship opportunities are, however, still available). If you sign up for both, you get a 25% discount, which brings them in at $1,005. On the other hand, if you want something a little drier, there’s BookTech East on Feb. 12–14 at the Hilton, for a mere $550.

MISCELLANY


A pedigreed email virus went around a week or so ago, via Louis Baum, until recently editor of The Bookseller, and Kit van Tulleken, the mergers and acquisitions diva. Apparently the email, which was titled “A great Shockwave flash movie,” was traced back to Michael Ovitz and a failed publicity stunt. Still, it caused no damage, and in fact was responsible for many people getting back in contact with each other, according to van Tulleken.

DEALS


The current uproar over Clinton’s pardon of billionaire financier Marc Rich has led to a curious blackmarket in the only book ever published on the subject: Metal Men: Marc Rich and the 10-Billion-Dollar Scam, by Wall Street Journal Paris correspondent Craig Copetas. In order to get to the heart of the matter — which started as a cover story in Harper’s — Copetas posed as a trader in the commodities market and was able to infiltrate Rich’s inner circle.

Prior to the pardon, the book could sometimes be found listed at $400–$500. Someone claiming to be a Rich (sic!) relative reportedly just offered up to $1400 for a copy, if it could be found. Now HarperCollins is reissuing the book, with a new introduction by the author. Constance Sayre of Market Partners International (yes, the same) sold the book to Tim Duggan for a nice five figure deal. The book is expected to be out ASAP.

Dan Green has sold historian Carol Berkin’s next book (First Generations, Hill & Wang) for “high five figures,” to Harcourt’s Jane Isay, who snapped it up based on a 3-page letter describing her take on the Electoral College issue as “how the framers at the Constitutional Convention in Philadelphia were really planning a coup d’etat.” Berkin recently achieved fame as a talking head on “Founding Fathers,” “Liberty,” and “New York,” as well as through appearances on NBC, CNN, MSNBC, etc. during the Florida election fiasco, commenting on what the founding fathers would have thought!

MAZELTOV


Congrats to Tom Dunne, who has clocked thirty years at St. Martin’s, publishing such big name authors as Rosamund Pilcher.

Trendspotting: Through the ‘E’ Looking-Glass

Not surprisingly, 1999 — a year which occurred in that surreal interlude before anyone could imagine the impact of April 2000’s dot-com dump — was a year when everything came up “e”. And, as we glance at our prognostications of last year, we find that Publishing Trends exhorted publishers to embrace the opportunities that were rushing at them on an almost daily basis. As many of these were risk-free (flush with money, dot-coms offered to digitize files gratis and, in some cases, return them to publishers for their own use), we don’t regret our enthusiasm, despite another year having passed with no discernible e-book, or even POD, market in sight. Nor do we regret our urging publishers to exercise more flexibility in devising contracts with these new partners, on the theory that no one knew (or knows) where the business is going, nor when the profits are coming.

What we couldn’t have guessed, however, was that our fear of losing publishing people to new-media firms turned out to be less likely now than it seemed at the onset of the year. Why did many ambitious youths decide not to flee to e-publishing concerns, and instead stay put in the apprenticeship that traditional publishers have always exacted? April’s tech crash obviously hastened an early death of even the most promising Internet companies. The stories that disillusioned participants told were received by most publishing types with a mixture of sympathy (to work that hard for naught!), empathy (I almost went there myself!) and glee (I may be frustrated/ill-paid/despairing at times, but it’s a job, a career, even!).

The second factor was Bertelsmann’s decision to increase entry level salaries by 20%, thereby forcing up lower and mid-level salaries and causing (as Random is now wont to do) a ripple effect throughout the industry. But the more surprising factor in keeping the best and the brightest interested in the publishing biz has been — perhaps ironically — coverage of the biz. Just think of it: Five years ago, Amazon.com was just entering the collective consciousness as the first real online retailer, and a book e-tailer at that. Two years ago the promise of e-books began to look like a reality. Suddenly publishing was the biosphere of the e-world — a known environment where, for a variety of reasons (multiple discrete products, distributed through myriad channels to targeted markets), new technology firms could test their wares. The media was riveted on publishing, from Business Week to the Industry Standard and Variety. Then online magazines like Slate found themselves surrounded by online trade magazines and email newsletters. Suddenly there was PW Daily, Inside.com, Variety.com, and then PublishersLunch.com. Then the terrestrial magazines and newspapers beefed up their coverage. Count the column inchage in The New York Times or Wall Street Journal, to name the two most prominent. Throw into the mix high visibility authors like a Stephen King, Frederick Forsyth, or Elmore Leonard, add a few public squabbles between agents and publishers over the rights of authors, don’t forget Harry Potter, and you’ve got more publicity than Croesus himself could have bought.

Is this a chimera, or an industry that accommodates itself to changing times and new opportunities? It’s too early to say, but what we would argue is that it needn’t be the former and it could be the latter. Here’s to the new, millennial, year.

The E-Publishing Dealscape 2000

This was supposed to have been the year of the e-book, though judging from the hype and early sales, it might be safer to call it the year of the book, period. After scanning the evolving e-publishing landscape, PT’s panel of industry experts has selected the most interesting electronic publishing events of 2000, offered herewith (and in no particular order) for your delectation.

Adobe purchase of Glassbook
This deal put Adobe’s PDF format in byte-to-byte combat with Microsoft’s Reader software, creating what was viewed at the time as a crisis for industry-wide e-book standards. Adobe contends that — with 180 million copies of its free reading software floating around out there — it has as much chance to become the reigning reader format as does the competing version championed by most of the Open eBook Forum (see below). On the other hand, observers said it was rather too early to decide which of the formats fell where in book publishing’s version of the VHS/Beta debate.

AAP e-book project with Andersen Consulting
Rushing to save the industry from peril, the two partners launched their e-book standards project, which drew together techies (and unexpectedly large numbers of dollars) from seven sponsoring publishers, including HarperCollins, Holtzbrinck, and Random House. The team urged publishers to tend to their metadata (including appropriate extension of the ONIX standard) and advocated adopting the DOI identification system — though the question of how and whether to use multiple ISBNs for different formats of a single book remains a matter of dispute. Also hot on the trail of e-publishing standards was the Open eBook Forum, which has been working with a number of other standards bodies, including (we heard recently) the Electronic Book Exchange (EBX) group. Can publishers now stop losing sleep over the spectre of competing e-publishing standards? Probably not.

Deal between IDG and Fatbrain
When it signed a content deal with the online information site, IDG exhibited a bracing eagerness to slice and dice its content for a variety of new-media formats. Others joining Fatbrain included John Wiley and Ziff-Davis Journals, as content providers tried to figure out how to brand and finance their online publishing strategies with an eye on the as-yet-untapped mass market. As for Fatbrain spinoff MightyWords, the company somewhat abruptly announced plans to dump most of its self-publishing program, and begin syndicating texts to other sites rather than focus on selling titles to consumers from its own site — giving a clear signal that there’s more carnage to come in the online content biz.

Gemstar purchase of NuvoMedia and SoftBook
This deal put a good chunk of the existing e-book business into the hands of Gemstar CEO Henry Yuen, who envisions two-way paging devices that might one day be used to order books and other content from reading devices — presumably paving the way for downloads directly into our skulls. For now, he’s just trying to make stocking stuffers out of the RCA e-book readers, which use technology licensed from Gemstar, and figuring out how to leverage his TV Guide holdings to dominate the universe.

2nd-round financing for Questia
Venture capitalists were stunned when the Houston-based online research service scored $90 million in its second round of financing — at a time when most VCs had crawled under their laptops. The New York–based Oppenheimer Funds led the effort, bringing Questia’s total venture capital up to $130 million. Then in November, Questia (a client of PT parent MPI) signed its hundredth publisher, Stanford University Press. With a January launch slated, the service hopes to provide students with access to its hyperlinked online collection of 50,000 scholarly books and journals (rising to 250,000 by year end), plus a suite of writing tools designed to make composing papers a joyful matter of cut-and-paste — with royalties beamed back to publishers, of course.

Launch of media sites Inside.com and PublishersLunch.com
Each site attempted to strike the right balance between high-tech and high-touch; now publishing news is clickable, e-mailable, downloadable, and delivered right to your desktop — 24/7, as they say.

Closure of Subrights.com
CEO Joel Fishman told the press that “there was no serious light at the end of our tunnel,” citing horrendous customer acquisition costs and slim revenue potential — despite having registered some 500 clients to buy and sell rights on the site. Competitor Kip Parent at Rightscenter.com opined that selling rights in “eBay fashion” wasn’t where the industry wanted to go. In a related matter, we also note the apparent failure of the much-ballyhooed-when-announced FrankfurtWhitaker partnership for online rights sales to do anything but produce ballyhoo.

Microsoft investment in Xerox ContentGuard
Spun out of Xerox, ContentGuard will develop digital rights management technologies for books, music, and video distributed via the Internet. Microsoft’s minority stake (in the “tens of millions of dollars”) assures it plenty of DRM assistance for its e-book platform, in addition to collaboration on a complete e-book distribution system (though ContentGuard will also work with producers of competing software, namely Adobe). The move was hailed as a rare instance in which Xerox actually attempted to capitalize on a discovery made at its vaunted PARC research facility. As one Xerox official stammered: “Our intent is to IPO this company as soon as feasible.”

Disappointing performance of print-on-demand vendors
Meanwhile, POD’s not doing anything for Xerox’s investors, Sprout’s disappeared from the radar, and Lightning hasn’t ironed out the kinks in its system. We note that the sluggish POD business is wallowing in concert with the relatively slow conversion of titles into digital files. The best estimates count 40,000 books in digital files, but considering that there’s a million titles out there, we’ve got a long way to go.

Book View, December 2000

PEOPLE

Two Random House appointments: Beryl Needham, previously Dir. of Marketing for Little, Brown, has been named VP Dir. of National Accts. Children’s Books. And Adene Corns has been named VP Dir. of clubs and AMS. She was previously at S&S. Corns comes to Random with her full team
. . . After 21 years and over 2000 titles, Jane Leventhal has left Jim Henson Productions, where she was founder, SVP, and Publisher of the publishing division. She may be reached at janelev@aol.com. The rest of her editorial department has also departed, including Susan Kantor, Trisha Boczkowski and Kylie Foxx. Shelley Sanderson, Associate Publisher, says they are turning to a licensing model where publishers will develop and execute the editorial subject to Henson approval
. . . Harold Underdown has left Charlesbridge Publishing to join Byron Preiss’s iPicture books as VP, Editorial. . . Perry Janoski, previously at The Nation, has joined Talk magazine as Accounts Director for Publishing. . . Malka Margolies is leaving BookSpan, where she has been VP Corporate Communications, to have some time off with her young son. No replacement named yet. . . The Board of Directors of the Book Industry Study Group announced that BISG would be hiring a new Executive Director since Sandy Paul, the first person to hold that job, moved to Florida as CEO of Ocean Books, a company that manages libraries aboard ocean liners (really). “I’ll continue in the role of Managing Agent/office until they replace me or 1/31/01, whichever comes first,” says Paul.

VIRTUAL PEOPLE


Peter Costanzo just joined Contentville as Director of Bookseller Marketing and Merchandising. He comes from Random House Audio and replaces John Conti, who left earlier in the Fall. . . OverDrive (www.overdrive.com), a vendor of e-book technology services for publishers, announced the appointment of Pamela Turner as Director of Content for its e-book aggregation, digital rights management, and distribution businesses. She was COO of Undercover Book Service.

MEDIA


Crain’s New York’s Nov. 27 issue looked at “Silicon Alley: Where Are They Now,” and publishing folk dominate the story, as seems to be happening all over the media lately: The NYT’s Nov. 29 Business Day — with articles on Stephen King, Jack Welch’s forthcoming book, and Amazon — looked like it should change its section heading to All Books, All the Time.

But we digress. Interviewed at length by Crain’s were Randi Benton, then (1995) head of Random’s new media department and now a consultant “to companies venturing into e-publishing.” She says she left when Bertelsmann took over because, according to the article, “There was no room for an aggressive new media risk taker.” Are we talking about the same Bertelsmann that has stakes in BN.com, Xlibris, Audible, etc.?

Back to Crain’s, which also profiles Byron Preiss, who founded Byron Preiss Multimedia in 1991 and has reinvented himself with each new iteration of new media. His current focus is ibooks, a publisher of p- and e-books, though he still runs his traditional packaging operation.

Finally, there’s Aleen Stein, ex-wife of Bob, and co-founder of Voyager Co. She’s now Director of International Licensing for Scholastic’s software and Internet group, which is located in the same building that Voyager once occupied in its heyday in the mid-90s.

• “Although the U.S. has never really been a nation of readers, it has always been a nation of writers. Walk into any coffeehouse or community college in the land, and you will find plenty of would-be authors complaining that their masterpieces have failed to grab the attention of some arrogant, dimwitted New York City editor.” Robert S. Boynton writing in Time Digital about the proliferation of vanity publishing online.

• “While the United States leads the world in e-book hype, the European market is starting to challenge America in digital publishing.” So says The Industry Standard’s Steve Zeitchik in an article on global e-book publishing. He looks at what indigenous companies are doing, as well as where American companies like Xlibris are making inroads, and discusses the different emphasis in the rest of the world — a more sophisticated mobile network.

EVENTS


PublishersLunch.com’s Michael Cader hosted his third subscriber luncheon on Nov. 29, at the Century Club. The topic, “Making Money Through Free Media,” drew a cross-section of publishing folk, including traditional publishers, (Bob Miller, Barbara Marcus, Steve Ross, etc.), e-companies (Lightning’s Susan Peterson, Xlibris’ Emily Heckman, etc.) and an impressive smattering of agents (Michael Carlisle and Emma Parry, Brian DeFiore, Kathy Paton, et al), and featured speakers Seth Godin, Mike Shatzkin, and horror writer Douglas Clegg, all three of whom have experience, expertise, and much to say on the subject. Godin offered to host a publishing seminar at his Westchester office, for those interested. Email sethgodin@yahoo.com if you want to know more.

LiveReads, a new e-publisher founded by a group of publishing veterans, has just published a newly discovered novella by Jack Kerouac, Orpheus Emerged, that is “enriched by interactive elements that bring Jack and the Beat world to life,” according to Neal Bascomb, CEO and co-founder.

INQUIRING MINDS


More stories from the e-book frontier: In the endless debate over BN.com’s demand for a 55% discount for e-books, BN.com’s Tom Turvey and St. Martin’s Steve Cohen came to an amicable impasse. So the intrepid publisher made the following suggestion: Why not figure out how to view these dilemmas from each other’s perspectives by seeing how the other half lives? The idea was seized upon enthusiastically and Tom will now come and peer over Steve’s shoulder, while Steve will reciprocate till each has got the hang of each others’ M.O., which might lead to some business being transacted. “Besides,” says Turvey, “Steve is such a smart guy, I’m hoping sitting in his chair for two days will pay off in bonus IQ points!”

• Though there has been no announcement from Grove/Atlantic about purchasing Edinburgh publisher Canongate, the books are in PGW’s warehouse, and listed in Grove’s catalog. The deal won’t be official until Feb. 1. Meanwhile Grove/Atlantic Publisher Morgan Entriken is finishing up a month in Japan.

• When Neil Baldwin, Executive Director of the National Book Foundation, materialized at the Microsoft e-book Awards in Frankfurt, the obvious question was, National e-book Awards? And the answer is a qualified Yes. Baldwin tells PT that his board, headed by Deborah Wiley, has asked him to come back to them with a plan and a timetable for integrating e-books into the awards in a manner that is “consonant and harmonious with the way we do things.” Baldwin stresses that there will not be a separate e-book category — and in fact there is no intention of adding any categories to the four existing ones: fiction, nonfiction, poetry and children’s. But, he says, “the medium is here and we need to accommodate to the medium.” The plan will be delivered by Spring 2001, so that any decision can be reflected in the May guidelines for submissions.

DULY NOTED


For those interested in a mainstream genre selling outside the normal distribution channels, look no further than Guideposts, the organization founded by Norman Vincent Peale, which recently moved into the mystery market. The publishing arm has sold numerous books before, but most were more obviously inspirational. The “Church Choir Mysteries,” a continuity series edited by Michele Slung and marketed primarily by mail, online, and in the pages of Guideposts (which has a circulation of 2.6 million), has titles like The Highly Suspicious Halo, but Jessica Fletcher is clearly the main inspiration (and in fact, her name is invoked on the mailing package). There are currently five titles in print, three more in production, and at least another four planned. The first four shipped a total of 115,000 units, according to Brigitte Weeks, VP Editor-in-Chief of the Books and Inspirational Media Division.

Click Here for Authors

It’s strap in and launch time for the three most prominent contenders in the world of author-focused websites. To wit: AuthorsOnTheWeb.com, another node on Carol Fitzgerald’s Book Report Network, expects to go live by December 11; PreviewPort.com, an author portal headed by novelist Susan Bergman, is set to roll out an e-book store, and hopes to launch its searchable author database in January; and the site from Joshua Horwitz now known as AuthorsOnline.com is gearing up for a Q1 launch next year. Here’s the latest news from each.

“We’re calling it the People magazine of authors,” says Fitzgerald of AuthorsOnTheWeb, which will lead off with an author of the month, editorial features on author-related topics (the first will be a piece based on the book About the Author), and links to author pages and other sites. The company has also signed a deal with HarperCollins to create 50 freestanding author sites, the first of which will be up in January. An author yellow pages feature is on tap, which will point to various sites (such as the one the company created for M.J. Rose at www.mjrose.com), and there are plans to promote sites via the Network’s 60,000 newsletter subscribers, not to mention the 400,000 unique visitors to the network each month. Fitzgerald says an in-house design staff will be augmented with marketing staff as well, with marketing packages available for a fee. Sites start at $300 (though that price is due to be raised) and reach the $10,000 range for deluxe author packages.

Meanwhile, PreviewPort has logged 350,000 unique visitors since the site’s launch in June, with 65,000 per month. This one’s more of a centralized collection of author pages, with 150 author sites built to date, and a calendar of literary events searchable by zip code. Plans are also in the works for the wireless world. “We’re optimizing the site to make certain kinds of information available for PDA’s,” says Bergman, and a deal with cell phone services is in the works to transmit, say, information from the site’s calendar to your phone. An International Author Index will also serve as a database containing a bio, photo, and bibliography for authors. Listings are free, and authors can currently enter information, although the index will not be fully live until next year. Eventually, the index is expected to become the “public area” for PreviewPort (and a potential rival to Bowker-like information sources), while a premium content area will be available for a subscription fee. As for e-publishing, PreviewPort has offered Authors Guild members an e-book conversion package for $300, plus a 50% royalty on net receipts.

Finally, creators of AuthorsOnline (formerly YourNextBook) have vowed to launch early next year. “We’ve been watching what everyone is doing,” says founder Joshua Horwitz, “and trying to take advantage of the fact that we haven’t launched yet to sharpen our model.” He’s signed 80 authors (among them Frank McCourt), but is now in talks with existing publishing and bookselling portals. “Standalone sites are a much tougher way to go,” he says. “We’re looking for an alliance that lets us leverage our author assets.” The company still gives authors an equity stake, and Horwitz envisions creating “value-added” e-books by plugging that “sticky” content into digital texts and potentially selling them through author-branded e-bookstores. “Merely digitizing books is not the answer,” he says. “This is the kind of material that’s going to be invaluable for e-books.”