The Bookseller’s FutureBook2018 conference began its second decade on November 30th in London’s East End with a sellout crowd of publishers, vendors and tech firms from the UK, EU and US. There were four streams — FutureBook, AudioBook, EdTech and Play — which meant attendees had to make decisions on which to choose. Thankfully, a…Continue Reading
Last year brought more change to an industry which is, with varying results, trying hard to embrace it. We asked some people who have recently undergone and embraced their own transitions, to look at what changes they see on the horizon. Herewith: Larry Kirshbaum, Former CEO, TWBG President, LJK Literary Management & PW’s Publisher of…Continue Reading
WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading
Direct Marketing Days NYC 2000 The “e-” prefix firmly attached itself to this year’s Direct Marketing Days in New York, where direct response pros from dozens of industries gather for an ever-lengthening shindig at the Hilton each May. Indeed, d-marketing gave way to e-marketing as fifty percent of the sessions were devoted to aspects of…Continue Reading
