Tag Archives: Chris Morrow

People Round-Up, Early February 2021

PEOPLE Jon Yaged has been named President at Macmillan, filling the position vacated by Don Weisberg when he became CEO last year after the surprise departure of Jon Sargent. Jeff Carroll, EVP, Marketing & Consumer Strategy, is departing the company after that position was eliminated. Meghan Leahy moves over to Macmillan as Sales Representative; she…Continue Reading

Watch Your Backlist

Publishers and Booksellers Re-Assess Their Backlists, Stocking Deeper, While Printing Less, Plus: Looking Beyond the Shelf Backlist has always been a cash cow for those willing to milk it. Publishers have long tried enticing booksellers with annual promotions, Buy-Now-Pay-Later deals, Just In Time Inventory and the like – all with the hope of boosting their…Continue Reading