You could call them secret shoppers. Like the plainclothes informants who check out department stores for a lapse in customer service, publishers who slip on authors’ shoes return from their writing experience armed with anecdotes and tips that market research can’t devine. What many intelligencers see shocks them. Even thirty-year publishing veterans see their industry…Continue Reading
To celebrate this season of giving, PT asked publishers to nominate others in the industry who dedicate significant time and effort to “doing good.” We received an incredible response – so much so that we’ve limited this article to publishing individuals who “do good” at organizations unaffiliated with their day jobs. Below are some of…Continue Reading
Publishers and Booksellers Re-Assess Their Backlists, Stocking Deeper, While Printing Less, Plus: Looking Beyond the Shelf Backlist has always been a cash cow for those willing to milk it. Publishers have long tried enticing booksellers with annual promotions, Buy-Now-Pay-Later deals, Just In Time Inventory and the like – all with the hope of boosting their…Continue Reading
PEOPLE Simon & Schuster’s various imprints have been trimmed over the past few weeks: Rachel Klayman has been laid off from The Free Press, Jeff Neuman has left S&S (and may be reached at neudors@yahoo.com), and Rosemary Ahern (who arrived from Dutton less than two years ago), and Kim Kanner and an assistant have departed…Continue Reading
PEOPLE Change is the constant in publishing at the moment: Bookspan cut its staff by about a dozen people, including longtimers Norm Schneider, VP Marketing, and Nancy Whitin, who oversaw the Specialty Clubs, including The Good Cook, History, Crafters, Country Homes, Military, Stage & Screen, Mystery Guild, etc. Natalie Chapman has been named VP, Publisher,…Continue Reading
Crisis management was the reigning publishing paradigm when, in 1998, George Soros’ Open Society Institute funded the Authors Guild Midlist Book Study. So it was slightly ironic when, at a meeting last month featuring study author David Kirkpatrick, several participants pronounced the midlist in satisfactory health and certified that it had never been as well…Continue Reading
