Tag Archives: Costa Whitbread

Prestige Fatigue: Book Awards- Marginal? Must-Have? Discuss.

In a prestige driven industry like publishing, scooping up a book award is often considered critical to sales success. But just as the book market has become increasingly fragmented over the past ten years, so has the awards market. Competition not only among books, but among the prizes themselves, is heating up – for every…Continue Reading