You may not have been counting as closely as we have, but our freelance publicist contact sheet has about 50% more entries than it did when we first started running it in 2004. In addition, freelance publicists are increasingly offering brand development and online strategies to their lists of services. As they are forced to…Continue Reading
In a prestige driven industry like publishing, scooping up a book award is often considered critical to sales success. But just as the book market has become increasingly fragmented over the past ten years, so has the awards market. Competition not only among books, but among the prizes themselves, is heating up – for every…Continue Reading
The Latest Truism: A Good Publicist Is Hard to Find Judging by reports of empty cubicles in publicity departments at several large publishing houses, it seems the latest truism in the book biz is this: a good publicist is hard to find. While entry-level publicity jobs have always had precipitous burn-out rates, it seems that…Continue Reading
