Tag Archives: Google

2004: Technology Boom Redux

Last week’s news about Google closing in on its goal of a global virtual library by partnering with the likes of Oxford University and the New York Public Library is a good place to start with a roundup of our reporting throughout 2004 — a year that felt much like the early 1990s, before people’s…Continue Reading

Book View, March 2004

PEOPLE Changes in the far-flung HarperCollins realm: Carl Raymond has left ReganBooks to go to DK as Director of Marketing. Claudia Riemer Boutote has joined HarperSanFrancisco as Senior Director of Publicity. She was most recently at Workman as Marketing and Publicity Director. In New York, Mimi Kayden has been named Marketing Consultant at HarperCollins Children’s…Continue Reading

Ads Please, Hold the Spam

With a lively turnout of more than 5,000 attendees and 130 exhibitors, Ad:Tech New York was officially, in the words of conference chair Susan Bratton, “the most exciting Ad:Tech show in three years,” affirming its reputation as the go-to trade show for Internet marketing. As for the vibe on the floor, the 40 panels and…Continue Reading

Searching for Clicks

Book publishers looking to brush up on their Internet marketing tactics could have done worse than sit through sixteen hours of pep talks and panels at the Jupiter/ClickZ Online Advertising Forum on July 30-31 in New York City. Sure, there were blindingly obvious insights — 72% of Internet users say pop-up ads make their skin…Continue Reading