Tag Archives: Jeremy Greenfield

Branding by Video

It turns out Simon & Schuster, who has been gaining press attention with the release of its “Behind the Book” video series, isn’t the only publishing company that’s been building its video cache. We’ve decided to gather a few together for viewing. Here’s a little background in case you missed it: S&S uploaded 5 videos of book…Continue Reading

New Month, New Toys: Who’s winning in this month’s war of the ereaders?

Everyone seems to have thrown their hats into the ring this month with several new devices making their debut in the ereader market. September started with a bang with the big Amazon press conference, where four new devices were introduced, including the Kindle Paperwhite ereader and Kindle Fire HD tablet. In addition, Amazon is boasting…Continue Reading

Rising Above the Chatter: Who’s the talk of the town in the battle of the ereaders?

It’s been a big month of analysis, rumors, and speculation concerning the future of the ereader and tablet market. Kobo continues to make waves as it partners with the ABA to allow independent book retailers the ability to sell ebooks. The success of the Nook has abated and news sources have been speculating about its…Continue Reading