Tag Archives: Lego

Despite Their Differences, Digital Kids and Toy Fair Cheerfully Co-Exist

For the last four years Toy Fair and Digital Kids have been held in tandem, the Fair taking up the entire exhibition space at Javits, and Digital Kids being held downstairs in one of the large conference rooms.  With about 150 attendees, Digital Kids doesn’t compete with Toy Fair, with its estimated 33,000 visitors.  This…Continue Reading

Ad:tech New York: SoLoMo and much mo’

With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re…Continue Reading