For the last four years Toy Fair and Digital Kids have been held in tandem, the Fair taking up the entire exhibition space at Javits, and Digital Kids being held downstairs in one of the large conference rooms. With about 150 attendees, Digital Kids doesn’t compete with Toy Fair, with its estimated 33,000 visitors. This…Continue Reading
Article written with reporting from Kimberly Lew and Lorraine Shanley. Books and toys often present licensing opportunities for the author or brand, but this year’s Toy Fair further proved how closely these industries are linked when it comes to selling to parents and children. This was also the first year that Toy Fair partnered with BEA…Continue Reading
