PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading
Posted in Uncategorized •
Tagged ad:tech New York, Adam Lavelle, AdWords, AT&T, Borrell Associates, Business Exchange, BusinessWeek, cell phones, clickthroughs, craigslist, Danny Sullivan, Del.icio.us, Digg, digital marketing, Dishymix, eHarmony, ESPN, Evan Tana, Facebook, Flickr, Frederick Vallaeys, Google, Gordon Borrell, Gossip Girl, Grant Hosford, iCrossing, Imaginova, John Byrne, John Gray, Kurt Weinsheimer, LinkedIn, Live, local.com, Loopt, Media General, Miami Herald, Mickey Alam Khan, Mobile Marketer, MSN, MySpace, National Public Radio, New York Times, Nicole Resz, Nike, NPR, NYTimes.com, OMD, Peter Hutto, Reddit, Rich Kelley, Richmond Times-Dispatch, Search Engine Land, social networking, Spot Runner, Stan Holt, StumbleUpon, Stuzo Group, Susan Bratton, TimesExtra, TimesPeople, Tom Koletas, trends, Twitter, Urban Spoon, Vivian Schiller, Wikipedia, Yahoo Answers, Yahoo Buzz, Yellow Pages, Yelp, YouTube
At The Licensing Letter’s recent symposium on “The Future of Licensing,” trendmeister Marian Salzman presented the keynote speech, “10 Observations About the Prosumer [that’s “empowered consumer”] in Today’s Mood,” an oration she said had been written long before, but because of recent events, revised up until moments before her October 1 delivery. Salzman, Director of…Continue Reading
PEOPLE Other than arch rivals co-venturing (viz. BOMC and the Doubleday Clubs) and sales departments reorganizing (first Random, then Harper, then S&S. . . ), it’s been a quiet few weeks. Well, not exactly quiet: First, word came that B&N’s David Cully was going to Lechters as President and COO, and then S&S announced that…Continue Reading
Posted in Book View •
Tagged Abrams, Academy of American Poets, Amazon, Anne Kostick, B&N, Bagehot Council, Ballantine, Bantam Dell, Barefoot Books, Bertelsmann, Bill Wadsworth, BlueBarn Interactive, Bob Asahina, BOMC, Britney Spears, Broadway, Carol Southern, Clarkson Potter, Contentville.com, Crown, Dan Halpern, David Cully, Deborah Garrison, Disney Publishing, Don Imus, Doubleday, Dutton, Ellen Friedman, Erik Engstrom, Evelyn Lauder, Faith Sale, Francine Prose, Frank Weimann, Geoffrey Beene, Ginger Barber, HarperCollins, Heather Schroeder, Henning Gutmann, Henry Holt, Henry Paolucci, Hillel Black, Hyperion, Ian Chapman, ICM, International Intellectual Property Alliance, Jane Friedman, Jerry Howard, John Conti, John Duff, John Russell, Josalyn Moran, Karen Mender, Kat Berman, Kate Tentler, Knopf, Kristen Kiser, Lauren Shakely, Lechters, Leonard Lauder, Leroy Nieman, Lisa Holton, Lisa Mandel, Lynn Nesbit, Maria Campbell, Martha Stewart, Martha Stewart Living, MaryChris Bradley, Michael di Capua, Microsoft, Morrow, Nancy Novogrod, Nick Webb, Nike, North-South Books, Pantheon, Paul Bresnick, Penguin Putnam, Perigee Books, Peter Olsen, Pocket Books, Random House, Reader's Digest, Regis Philbin, Richard Oldenburg, Robert Stone, Rosamond Bernier, S&S, Sheila Curry, Something Shining, Sourcebooks, Stephanie Owens Lurie, Steve Brill, Steve Geck, Tessa Strickland, The New Yorker, Tracy Brown, VitaminShoppe.com, Wiley, Workman, Yahoo!, Yale Univ Press
