Tag Archives: Gossip Girl

Fanfiction and Fandoms: A Primer, A History

The Magicians Trilogy author Lev Grossman in his 2011 Time article summarized the mentality surrounding fanfiction in mainstream culture as “what literature might look like if it were reinvented from scratch after a nuclear apocalypse by a band of brilliant pop-culture junkies trapped in a sealed bunker.” Now don’t get Grossman wrong—he is pro-fanfiction, but he…Continue Reading

DIY IP: How Publishers Develop, Exploit and Deploy Their Own Intellectual Property

While authors have always been – and will continue to be — the driving force behind popular children’s characters, more publishers than ever are now also looking in-house for the ideas that will eventually become the next Fancy Nancy or Hunger Games. Original, publisher-generated intellectual property (IP) is nothing new—Alloy has long perfected this model with…Continue Reading

ad:tech New York 2008: Curating for Relevance, Parsing What’s Social

PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading

Summer Sizzlers: Media Types Encounter Royalty Disputes, Dropped Deals, and More

Even though much of the Manhattan publishing crowd was out of the city for at least a couple of weeks, Summer 2008 was surprisingly heavy on drama of the publishing variety. Here, we spice up your Labor Day weekend by providing a rundown of the events that shook up the city this season. SHERRY ARGOV…Continue Reading