Tag Archives: Picador

Marketing Makeover

WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading

Book View, June 2002

PEOPLE Harcourt reports that Laurie Brown has been hired as SVP, Director of Trade Sales and Marketing for Adult and Juvenile Publishing. She formerly held that position at FSG. Lori Benton rejoins Harcourt as VP Publisher of Children’s Books, replacing Louise Pelan, who has taken early retirement. She comes from Holt, where she was Associate…Continue Reading

Book View, May 2002

PEOPLE Paul Gottlieb has been named Executive Director of the Aperture Foundation. He leaves Abrams after 22 years, during which time he held the titles of Publisher, President, CEO, and most recently, Company Director and Vice Chairman of the La Martiniere Groupe. He begins August 1. Brigitte Weeks is leaving Guideposts to become Vice President…Continue Reading

Book View, May 2001

PEOPLE Candy Lee, formerly CEO of Troll Communications, has joined iFormation Group as the MD of Sales & Marketing. Launched in June 2000, iFormation is a partnership of The Boston Consulting Group, General Atlantic Partners, and Goldman Sachs that partners with “the world’s leading companies by investing in and operating new technology businesses that leverage…Continue Reading

International Fiction Bestsellers

Bruit on the Baltic Johansson in Sweden, Delerm Dines On in France, and Noll Gets Warped in Germany A “determinedly girls-eye view of events” has captivated Sweden this month, as the third and final volume in 70-year-old Swedish writer Elsie Johansson’s trilogy hits the stands with what’s been praised as “an unusual kind of bildungsroman.”…Continue Reading