Publishers Saunter Into the Online World of Books to Movie Tie-In Marketing EMarketer estimates that by the end of this year, spending for online video advertising will increase by 82.2% to $410 million. Something of a wunderkind in 2006, online video has received an enormous amount of press lately – most notably due to YouTube…Continue Reading
PEOPLE Layoffs are the order of the day, though mergers, not the economy, seem to be the main reason. DK has laid off about 25 people, with more to come. Meanwhile, the move down to Hudson Street has been postponed, apparently as a cost-savings measure. No word yet on Phyllis Grann’s plans, though Random House…Continue Reading
PEOPLE A relatively quiet month, personnel-wise: Peter Bernstein has taken a new position as Editor-in-Chief of the University Alliance for Life-Long Learning, an online venture of Oxford, Stanford, Princeton, and Yale Universities to develop distance learning courses. He had been working on an author website, AuthorByAuthor. . . . VP and Managing Director Scott Lubeck…Continue Reading
