In a recent interview, Random House CEO Markus Dohle said he is “convinced that publishers have to become more reader oriented in a marketing and trend finding/setting way rather than in a direct to consumer selling way.” The tricky part: How can publishers be trendspotters? In this two-part series, we will try to address that…Continue Reading
NYU’s Center for Publishing hosted its third Management Forum for Small and Independent Publishers April 15-16, and got an impressive turnout from around the country. Director Robert Baensch hosted the event. Friday morning was devoted to the Big Picture, and Bruce Harris, who headed sales at Random before going to Workman and now, consulting, gave…Continue Reading
PEOPLE A relatively quiet month, personnel-wise: Peter Bernstein has taken a new position as Editor-in-Chief of the University Alliance for Life-Long Learning, an online venture of Oxford, Stanford, Princeton, and Yale Universities to develop distance learning courses. He had been working on an author website, AuthorByAuthor. . . . VP and Managing Director Scott Lubeck…Continue Reading
