A glance over the list of nonfiction authors who traveled from New Zealand to Frankfurt in celebration of the Frankfurt Book Fair’s Guest of Honor reveals a decidedly gourmet bent: of the 18 authors listed, eight are food or wine writers–almost 45%. This skew toward one particular category, says Kevin Chapman, MD of Hachette New…Continue Reading
Beginning with a dramatic reading of Cashmere If You Can, HarperCollins‘ collaboration with Saks Fifth Avenue, NYU‘s “Custom Publishing: State of the Art — and State of the Business 2005” kicked off on November 17 at its midtown campus. Co-hosted by the Custom Publishing Council (CPC) and the Center for Publishing, the day-long seminar brought…Continue Reading
The prognosis for global clicks-and-mortar convergence was rather dire at the 83rd Direct Marketing Association annual conference — which is saying something, considering that this was where e-commerce and one-to-one marketing gurus had gathered to assess the state-of-the-art in web-based consumerism. Officially, of course, conferees boasted about the soon-to-be billion Internet users, and celebrated “The…Continue Reading
