Book Clubs Reinvent the Digital World If the term ‘book club’ evokes a muddled mélange (if not somewhat terrifying dream) of Oprah covering Tolstoy in gold stickers, growing legions of like-minded enthusiasts discussing scrapbooks or maybe even booksellers in Kabul, classes filled with Scholastic catalogs offering Shrek 2 tie-ins, while exclamation-point-laden mailers emblazoned with “6…Continue Reading
People Latest dope on AOLTWP: with funding tight, Perseus is said to be out of the running, while Random, which raised some capital recently and is looking for a deal, is the likeliest purchaser. Meanwhile, in the latest reshufflings: RH Value Publishing’s President Lynn Bond has left the company, following in the wake of the…Continue Reading
Want a Williams-Sonoma Cookbook to Go With That $379 Toaster? No retailer engenders guilty pleasure quite like Williams-Sonoma, the high-end purveyor of “home-centered” furnishings. Universally known for its $159 bottles of balsamic vinegar (“a unique viscosity and sumptuous flavor”) and $379 toasters (“this versatile appliance can also toast a sandwich”), Williams-Sonoma has invented a whole…Continue Reading
Direct Marketing Days NYC 2000 The “e-” prefix firmly attached itself to this year’s Direct Marketing Days in New York, where direct response pros from dozens of industries gather for an ever-lengthening shindig at the Hilton each May. Indeed, d-marketing gave way to e-marketing as fifty percent of the sessions were devoted to aspects of…Continue Reading
PEOPLE A month into the naughts, let’s recap some recent moves: Greg Tobin leaves Ballantine after seven months as VP, Editor in Chief, to try his hand as a full time author. He has a two-book contract with St. Martin’s/Tor Books’ Tom Doherty. . . . Alun Davies, longtime head of BDD’s international division, moves…Continue Reading
