Internet marketing is back – with a vengeance. Witness the 330 exhibitors and 12,000 attendees – the most ever – at this year’s ad:tech New York show on November 6-8. With a fresh crop of buzzwords every year, ad:tech consistently delivers substantive advice on the real problems marketers face. “Consumer engagement” was this year’s buzzword…Continue Reading
Whether the topic was social networking, user-generated videos, blogging or podcasting, publishers among the record-breaking 10,276 marketers attending November’s ad:tech conference heard renewed respect for content from the panelists reporting on the latest developments in online marketing. Pam Horan, President of the Online Pubishers Association, kicked off her panel on “Publishing in the Digital Age”…Continue Reading
While eagerly awaiting Kindle, netGalley, and all the other cool launches in 2008, some publishers are working with what we have in the here-and-now: the Sony Reader. Simon & Schuster started giving it (officially, The Reader Digital Book) to sales reps, so that they could download manuscripts at will, and carry the Reader on their…Continue Reading
This year the fourth annual Council of Literary Magazines and Presses (CLMP) Spelling Bee kicked off to an earlier start, further downtown and in a more corporate locale (the Riverhouse Sales & Discovery center – purveyor of eco condos – rather than Exit Art – purveyor of contemporary art), but the beloved hosts, remained the…Continue Reading
Nielsen and DowJones sponsored a conference focused on, well Media and Money, though with few exceptions, they forgot that books are part of the Media landscape. Jeff Berg, Chairman and CEO of ICM, mentioned that movies were the only medium that has used the same method — a projector in a theater — to disseminate…Continue Reading
If you went to the NYU Center for Publishing’s “Art of the Media Launch” looking only for practical tips from media gurus Arianna Huffington (Huffingtonpost.com), Susan Lyne (CEO, Martha Stewart Omnimedia), Craig Newmark (Founder, craigslist.org), and Laurel Touby (Founder, mediabistro.com), you might have come away disappointed. The inimitable moderator, David Carr, teased his all-star panelists…Continue Reading
For our December issue, Publishing Trends is looking for any publishing people who contribute a significant amount of effort to charities, from building medical centers in Africa to organizing grassroots political action at home (and because we know we all love books, we’re continuing to focus on non-literacy endeavors). Donation information for the charities we…Continue Reading
