Hoping to shake up the world of online book marketing, today TurnHere unveils a new, expanded version of its BookVideos.tv site. And yet, while the promotional video platform has undergone many changes to presumably improve its functionality and overall consumer experience, only time will tell whether the bond forged between authors and readers through studio-quality…Continue Reading
On April 22, we went to the Publishers Advertising and Marketing Association (PAMA) April Luncheon, which featured Henry Copeland, founder and president of BlogAds. Copeland talked about how publishers can better advertise on blogs—how they can, as he put it, “thrive in the kingdom of blog.” Here’s what Copeland says “smart ads” have in common:…Continue Reading
The land of make-believe is now charging admission. Okay, not exactly. But judging from what was discussed at this year’s Virtual Worlds conference, which took place April 3-4 at the Javits Center in New York, this isn’t too far off. Many would agree it was only a matter of time before someone thought to fuse…Continue Reading
It’s been one week since SXSW Interactive came to a close, and there are still two types of publishing people in the world: 1) Those who are counting the days until they can return next year2) Those who think SXSWi is some kind of contagious eye disease For those of you still stuck in the…Continue Reading
Since its release last November, the Kindle has kicked up debates about everything from the future of reading to Jeff Bezos’ quest for world dominance. More than anything, though, it seems that people just can’t get over how darned clunky-ugly-retro the thing was. Core-77, a networking site frequented by industrial designers, responded to the Kindle…Continue Reading
With three words—“Japan is over”—Al Kahn, CEO of 4Kids Entertainment (responsible for bringing Pokemon, Yu-Gi-Oh! and Cabbage Patch Kids to the mainstream in the U.S.), sparked a bit of controversy at ICv2’s pre-Anime Festival Conference on Anime and Manga: Inside the Otaku* Generation last week. “Nothing new has come from Japan in ten years. Kids…Continue Reading
Whether the topic was social networking, user-generated videos, blogging or podcasting, publishers among the record-breaking 10,276 marketers attending November’s ad:tech conference heard renewed respect for content from the panelists reporting on the latest developments in online marketing. Pam Horan, President of the Online Pubishers Association, kicked off her panel on “Publishing in the Digital Age”…Continue Reading
First there were the presentations in Frankfurt, then others in New York, for B&N and the Book Industry Study Group, followed by a blitz of press coverage. The subject? The ground-breaking use of item-level RFID tags on all books in a bookstore located on the outskirts of Amsterdam, something that to date has only been…Continue Reading
