Author Archives: Laura Hazard Owen

Survey Results: Book-Giving Etiquette Guide

For more results from this survey, check out Holiday Books Survey Results and I Love You, Keith Richards. As we mentioned here, our final survey question was about issues of book-giving etiquette. We included a couple of prompts to get our respondents going, but were still surprised by the many thoughtful answers we received. It’s…Continue Reading

I Love You, Keith Richards

For more results from this survey, check out Holiday Books Survey Results and Book-Giving Etiquette Guide. When asked to list the books they are giving as gifts this year (whether they’re schnorring, swiping from work, or buying), respondents were extremely forthcoming—ditto when asked to list the titles they hope to receive themselves. A * indicates…Continue Reading

Marmite, Maturalism, and Mangification: What Publishers Can Learn from the World of Trends Research

In a recent interview, Random House CEO Markus Dohle said he is “convinced that publishers have to become more reader oriented in a marketing and trend finding/setting way rather than in a direct to consumer selling way.” The tricky part: How can publishers be trendspotters? In this two-part series, we will try to address that…Continue Reading

Conferentially Speaking

The 3 million iPads sold as of June were a major topic of discussion at two conferences this month: The Big Money’s Untethered 2010: Profitable Media in the Tablet Era, and the Digital Publishing and Advertising Conference. Untethered was aimed more directly at book publishers, and its “Future of Book Publishing” panel included publishing head…Continue Reading

Free Speech? Not So Much

It’s often said that social media is no substitute for face-to-face interaction. But Twitter, Facebook, and other electronic modes of communication, along with the decline of bricks-and-mortar bookstores and the bad economy, have changed the ways authors communicate with readers, and have shaken up the roles of speakers’ bureaus since we last wrote about them…Continue Reading

Lessons from O’Reilly Tools of Change for Publishing 2010

“If you don’t eat your own children, someone else will”: That’s how Michael Mace, Principal of the Silicon Valley–based Rubicon Consulting, began his presentation, “Check Out My Scars: Seven Lessons from the Failure of E-Books in 2000, and What They Mean to the Future of Electronic Publishing,” at the 2010 O’Reilly Tools of Change for…Continue Reading

The Data Is Coming!

After Ipsos/NPD, which provided consumer data to the Book Industry Study Group’s Trends, exited the market, publishers struggled to get timely—or detailed—data on their consumers, and because their customers were retailers, they had little idea of who their readers were. The data that existed was too generic and surveyors often used questionable methodologies to get…Continue Reading

Win a Pass to Tools of Change!

Publishing Trends is an O’Reilly Tools of Change for Publishing media partner, and we’re excited to announce that we are giving away one FREE pass to the conference sessions (a $1245 value)! The conference takes place February 22–24, 2010 at the New York Marriott Marquis. To enter the contest, please complete this (quick!) survey about…Continue Reading

Bringing Bandes Dessinées to the U.S.A.

“I don’t know why, but there are often naked persons in French comics,” said Sylvain Coissard of the Sylvain Coissard Agency. He was one of the panelists at the French Publishers’ Agency’s “From Bande Dessinée to Graphic Novel: Drawing Two Traditions Together,” which took place in November at NYU’s Maison Française. Coissard was speaking about…Continue Reading

App Attack: Mobile Reading

Though we’ve recently noticed a few more Kindles on the subway, mobile phones are infinitely more common. As more consumers choose to read e-books on their smartphones rather than purchase standalone e-reading devices, publishers are working to create apps and other iPhone-ready content. Flurry, a company that provides analytics to mobile phone application developers, found…Continue Reading