Category Archives: Featured Articles

The Agent-Publisher Business Model: New Approaches to ePublishing Solutions

Lately, it seems as if you can’t read a daily or a blog without some commentary or announcement about literary agents who are now offering epublishing services (including the recently announced Trident E-Book Operations). Many agencies are creating publishing arms, and the concept has long been an issue, ever since Richard Curtis was drummed out…Continue Reading

Geeking out at SMX East on SEO, PPC, PLAs and retargeting

Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading

Flash-Sale Models and Publishers’ Place in the Changing Landscape of Online Retail

[This is an excerpt of an article, Not So Fast: Flash-Sale Models and Publishers’ Place in the Changing Landscape of Online Retail, which was published in the September issue of Publishing Trends. To receive our newsletter in full, find out how to purchase a subscription here.] Since Publishing Trends last covered them in December 2010, flash-sales have…Continue Reading

Keeping Up With the New Demand for Audiobooks

[This is an excerpt of an article, Giving Them What They Want: Keeping Up With the New Demand for Audiobooks, which was published in the August issue of Publishing Trends. To receive our newsletter in full, find out how to purchase a subscription here.] Digital audiobook downloads have steadily been increasing, and the latest AAP Sales Report shows…Continue Reading

The World Science Festival and Internet Week: Insights Galore!

PT thanks content developer and marketing consultant Rich Kelley for this piece. When Pulitzer Prize-winner Jonathan Weiner, author of a book on immortality (Long for This World), blogs that he is looking forward to hearing four scientists “talk (and possibly) spar” about the current state of longevity research, you expect he knows something. And World Science Festival…Continue Reading

To E-galley or P-galley: That Is the Question

As all aspects of book publishing become digitized, synthesized, and aggregated through metadata systems, it should come as no surprise that galleys are following suit—even the coveted advanced reader’s copies and uncorrected proofs of yore are taking on a new, digital form. Carrying the torch in the e-galley revolution is NetGalley, a company owned by…Continue Reading

Anglophone, Anyone?

The unusual tactics publishers in lesser-spoken languages are using to sell some rights, already. The Millennium Trilogy may be on English-language bestseller lists all over the world, but that doesn’t mean translated literature has “arrived” quite yet. The famous 3 percent of translated books on the US market, according to (who else?) Three Percent at…Continue Reading

The Kindle Swindle

Now that Google has gone after content farms, the next frontier for spammers is e-books. Mike Essex, a Search Specialist at UK digital marketing agency Koozai, believes that ebooks are the next frontier for content farmers and is already noticing an increasing number of spam e-books hitting ebookstores like the Kindle Store. He originally wrote…Continue Reading

What a Load of…Content

Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.”…Continue Reading

Taking on E-Book Bestsellers

In November, the New York Times announced that it would begin publishing e-book bestseller lists (fiction and nonfiction) in early 2011. “We wanted to be able to tell our readers which titles were selling and how they fit together with print sales,” said Janet Elder, NYT Editor of News Surveys and Election Analysis. The tracking…Continue Reading