People Roundup, January 2012

By PT Editors
January 1, 2012
Comments (3)

PEOPLE

Macmillan President, Brian Napack, has left the company, where he had also served as Chairman and CEO of Scientific American. He will announce plans early in 2012.

Also at Macmillan, Kingfisher has hired Brian Buerkle as Associate Publisher, Director of Marketing, replacing Angus Killick who has been named VP, Associate Publisher, Macmillan Children’s. Buerkle was Senior Marketing Manager at Marshall Cavendish.

Lots of news from HarperCollins: Carrie Thornton will join the company in January 2012 as Executive Editor for It Books. Thornton held the same position at Dutton. And Hilary Redmon has joined  Ecco as Executive Editor, focusing on non-fiction titles.  She was Senior Editor at  Free Press. Iobyte’s Dan Lubart is joining HarperCollins in the new position of SVP of Sales Analytics. He will “develop, build and implement dynamic pricing strategies” for their books. Lubart will report to Josh Marwell. And Casey McIntyre will be joining HarperCollins Children’s Books as Publicity Manager on January 9th.  She was at the Penguin Young Readers Group.

Shannon Welch will join Scribner as a Senior Editor on January 9. She was previously an Executive Editor at Rodale.

Roger Labrie has left his position as Senior Editor at S&S and will be providing freelance editorial services to agents and authors. He is based in Summit, NJ, and may be reached atrlabrie311@comcast.net

Josalyn Moran, who left her job as children’s publishing director at Chronicle Books to become VP of publishing at Albert Whitman in 2010, will step down from that role at the end of the year. Whitman head John Quattrocchi said in a memo that “having achieved all preset goals,” Moran will transition to an advisory role from St. Louis.

Peter Miller has been hired as Director of Publicity at Liveright Publishing, the new division of W.W. Norton. He was formerly with Bloomsbury and Walker.

William Kiester is leaving his position as Publisher at Fair Winds Press after five years. In 2012 he will be pursuing a new publishing venture. He can be reached at williamkiester@gmail.com.

Dystel & Goderich Literary Management has hired Morris Shamah as the agency’s new Royalties Director and Junior Agent. Shamah previously worked at Writers House and the Carol Mann Agency as an intern.

Amy Grillo has been named Digital and Print Projects Manager at The Museum of Modern Art. She was Digital Accounts Manager at Hachette.

Marcy Goot is leaving Kaplan, where she was Executive Director, Sales and Marketing, and moving to California to be Marketing Director, Literacy Program, at non-profit Benetech. She may be reached at marcyg@benetech.org

 

PROMOTIONS AND INTERNAL CHANGES

Kate Klimo, VP Publisher Random House/Golden Books, is moving over to the television side of the Random House Young Readers Group.  Her contact info will remain the same.

At Grand Central, Ben Greenberg has been promoted to Executive Editor; Alex Logan moves up to Editor; and Latoya Smith is promoted to Associate Editor.

Vanessa Mobley is being promoted to Executive Editor at Crown, reporting to Molly Stern.

At Public Affairs, Tessa Shanks has been promoted to Assistant Director of Publicity.

Paul Whitlatch has been promoted to Editor at Scribner. He was previously an Associate Editor.

Deborah Aaronson has been promoted to Associate Publisher, Abrams adult trade, with responsibility for editorial resources and the adult art and design department. Both Aaronson and Publishing Director for lifestyle Leslie Stoker will report to Tager. Jennifer Levesque moves up to Editorial Director, reporting to Aaronson, where she will oversee Abrams Image.

Lauren Shakely, who stepped down last month as Senior VP, Publisher, Clarkson Potter, is reachable at lshakely@earthlink.net


DULY NOTED

Below is the Audio Publishers Association just-released annual Survey Highlights:

  • Unit sales were up nearly 10% in the past year, showing continued consumer interest in audiobooks.
  • Based on the companies who reported (representing 61% of industry), total net sales (after returns) are up by 2 million units and $2 million.
  • The total number of audiobooks being published doubled in the past three years, from 3,073 in 2007 to 6,200 in 2010.
  • Audiobook downloads continued on a growth trend representing 36% of dollar volume (up from 29% in 2009) and 52% of unit sales (up from 48% in 2009)
  • In the past 5 years, downloading has grown 300% by dollar volume (from 9% in 2005) and 150% in terms of units (from 21% in 2005).
  • The CD format still represents the largest single source of dollars but showed slight declines overall in 2010 – 58% of revenue (down from 65%) and 43% of unit sales (down from 46%).
  • Unabridged editions (89% of the market by dollars; 85% of the market by units) continue to lead in sales.

******

The Women’s National Book Association wants to know about bookstores in the United States that excel at inspiring kid’s interest in reading, as well as creatively bringing books and young people together. The organization will present the annual WNBA Pannell Award to two bookstores—one a general bookstore and one a children’s specialty bookstore—at BookExpo America in June. Each recipient will receive a check for $1,000 and a framed piece of original art by a noted children’s book illustrator. Deadline for nominations is Jan. 15. Nominated stores can make their submissions to the Pannell jury electronically via email: vtomaselli@mtmpublishing.com

 

UPCOMING EVENTS

The spring awards seasons begins in January, with the Newberry and Caldecott medals, which will be presented along with the Coretta Scott King Book Awards on January 23, 2012, at the midwinter ALA in Dallas. For details go to: http://ala.org

The Charles Taylor Prize for Literary Non-Fiction will be given in Toronto on March 5, 2012. For  details go to http://www.thecharlestaylorprize.ca/

The National Book Critics Circle (NBCC) Awards take place on March 8 at The New School, 66 West 12th Street.  For details go to http://bit.ly/txEwEZ

The 16th Annual Books for a Better Life Awards will take place Monday, March 12, 2012 at the The New York Times Center at 242 W. 41st St.   For details go to: http://bit.ly/rHJoCZ

PEN New England is now accepting submissions for the Hemingway Foundation/PEN Award for books published in 2011. The award of $8,000 is presented for a novel or book of short stories by an American author who has not previously published a book of fiction. The award will be presented at the John F. Kennedy Library in Boston on Sunday, April 1, 2012.

Anna Quindlen has been named  honorary national chairperson for World Book Night US. World Book Night is a campaign to give away a million free books across America all on one day — April 23, 2012 — by enlisting 50,000 volunteer book lovers to help promote reading by going into their communities and distributing free copies of a book they especially enjoy. World Book Night US has opened the registration process for those wishing to become volunteer book givers. They can go to www.us.worldbooknight.org and register through February 1, 2012.

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Guilty? Innocent? What’s the end-of-the-year ruling in the battle of the ereaders?

By PT Editors
January 1, 2012
Comments (3)

Things heated up in the tablet/ereader race this month as more in-depth reviews—and in some cases, criticisms—were being published just in time for the last weeks of holiday shopping. The Kindle Fire was the player most sweating it out in the hot seat this month with lots of complaints ranging from lack of external volume control to the simplicity of ordering that makes the device susceptible to kids charging up their parents accounts without permission. Still, even David Streitfeld wrote a follow-up to his article, which talked about the various complaints about the Kindle Fire (as shown in the quote below), admitting to the overwhelming response from Fire users singing the device’s praises. The Fire is projected to come in second only to the iPad in tablet sales this quarter; though with plans for an expansion into the UK for the Nook and rock-bottom pricing for the Sony Reader WiFi if you trade in your current ereader, all the competitors seem to be moving full steam ahead. In the end, many reviewers seem to find themselves nickel and diming over features, making the real determinate which ecosystem consumers want to buy into.

So which ereader closes out 2011 reigning supreme? Study the following evidence to come to your own verdict:

 

“Just two weeks after its introduction, Amazon’s Kindle Fire already is shaking up the market, with the device expected to surpass all other iPad rivals to take second place in the global media tablet business in the fourth quarter.”

— Rhoda Alexander, iSuppli (12/2/2011)

 

“Overall, if you’re looking for a tablet to listen to music or watch movies, you’ll likely find the more integrated software experience on the Kindle Fire to be a better fit. If you’re mainly interested in reading books and magazines, the $249 Nook Tablet packs a great value.”

— Michael J. Miller, PC Magazine (12/6/2011)

 

“All the individual grievances — recorded on Amazon’s own Web site — received a measure of confirmation last week when Jakob Nielsen, a usability expert, denounced the Fire, saying it offered ‘a disappointingly poor’ experience. For users whose fingers are not as slender as toothpicks, he warned, the screen could be particularly frustrating to manipulate.”

— David Streitfeld, The New York Times (12/11/2011)

 

“Kobo also remains arguably the best choice for a truly international e-reader, due to its wide-ranging set of global partners and willingness to allow content from other stores that use the EPUB standard (including Sony and Smashwords).”

— Tim Carmody, Wired Magazine (January issue)

 

“The Sony Reader Wi-Fi lacks the menu finesse and social media hooks that Barnes & Noble’s Nook Simple Touch boasts. But its new pricing puts it right in line with its e-reader competition, and as a result it’s an attractive choice, especially for people who prize light weight, navigation flexibility, and easy access to reading text PDFs.”

— Melissa J. Perenson, PC World (US online) (12/14/2011)

 

“In a note to clients issued Monday, Hudson Square Research’s Daniel Ernst reported on the results of a pre-holiday scouting trip he took to retail stores in New York and Connecticut over the weekend — only a handful of shopping days before Christmas — where he found “floor traffic up materially, but lines at checkout short.” …Amazon’s (AMZN) tablet sales, however, were a mystery: ’While Amazon reported that the Kindle family of devices was selling more than 1M units per week, we continue to be surprised that the Kindle Fire is still in-stock (as opposed to sold-out).’”

— Philip Elmer-DeWitt, Fortune blog (12/19/2011)

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Trendspotting 2012: Ira Silverberg

By PT Editors
January 1, 2012
Comments Off on Trendspotting 2012: Ira Silverberg

Ira Silverberg
Literature Director, National Endowment for the Arts

When I started working in the mid 1980s, the publishing world was not unlike the one I’m leaving today.  It’s filled with passionate people questioning how the business will get through the latest transitions.  Whether it’s the death of the book club; the decreasing influence of reviews (or just the decrease of them and reviewers, period); the birth, then death, of the superstore; the multi-national conglomeration of houses; complaints about distribution and returns: or about a fickle reading  public, everything old is new again.  Only one thing really blindsided us – the ebook and its radical transformation of our field.

It’s too early to know if this new medium will have a radical effect on the work of publishing folk, finish independent bookstores off for good or come to prevail in the form of Kindle or iPad. But it’s not too early to wonder if the new medium will lead writers to new forms.  Will Hypertext, once promoted by Robert Coover and other experimental writers, have a renaissance?  What else will change with digitization?

In my new job as the Literature Director of the National Endowment for the Arts, I hope to lead grantees—specifically small presses and journals—to a better understanding of our new world so that they  have a fighting chance to prevail.  The non-profit presses and magazines that the NEA funds publish work of the highest artistic merit.  More than ever, they fill in where the large publishing houses leave gaps by supporting mid-career writers; in translation; in poetry; in publishing work that is both culturally and formally adventurous. Ebooks and POD technology also give these small presses a chance to spend less on inventory and more on editorial and marketing.  That’s good news.

A different world can offer new and exciting opportunities; it can even help those who have been marginalized by mainstream publishing.  My hope is that the transitions we are facing, hard as they are to fathom at times, do some good for those who need it most.  Non-profit presses are our farm teams.  Please spend this year thinking about how you can support their work.

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Trendspotting 2012: Rick Joyce

By PT Editors
January 1, 2012
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Rick Joyce
Chief Marketing Officer, Perseus Books Group

Congratulations, U.S. trade publishers – you have successfully surfed the Conversion Wave. Your frontlist and active backlist are now digital, and the remaining challenges (fixed format, complex conversions, deep backlist, out of print and reverted titles, etc.) are in sight of solution. Can publishers now relax? Nope—the next wave is already here: Digital Discovery, and it promises to offer similar disruptions, costs and opportunities.

Discovery is the next frontier for at least 5 reasons:

1) traditional marketing avenues are waning or fully optimized; 2) the entire chain of distribution-purchase-consumption is digital, and we are now wired for impulse purchases;  3) Every avenue of promotion is either born digital, or lives on digitally via coverage, amplification, archiving and/or sharing. 4) Smartphones and tablets mean that consumer attention is less captive by place and time and so can be spent in ways the consumer finds most rewarding; 5) Browsing is being reinvented and new tools for Interaction, Integration, Connection, Comments and Commerce are emerging.

So, while the goals of book discovery are fairly eternal—to get noticed, get sampled, get merchandised, get qualified, get awarded, get discussed, get bought, get read, get recommended, etc.—the means are rapidly evolving, and require attention:

  • Recommendations reinvention: recommendations that are increasingly amplified by social media, analyzed by metacritic-like scoring, and auto-generated by profile-based engines, etc.
  • Social Media Monitoring: Getting noticed means not only starting conversations (via traditional PR) but finding and analyzing relevant and influential conversations to join in real time—(via Twitter, Facebook, comments, posts, sentiment)
  • Platforms and Assets: these relevant social conversations don’t take well to ad-speak, so publishers need to have the right, more personal platforms, i.e. actual editors and authors rather than imprint Twitter handles.  And, the right bite-sized sharable assets (short excerpts, short video, value-added context, etc.) to contribute
  • Getting bought means not just being available for purchase on an e-tailer site, but coming up higher in search; so SEO and SEM techniques applied to enhanced metadata will be increasingly crucial

At Perseus, we have active efforts across all these discovery avenues, which requires leaning in with startups, inventing new tools, piloting new approaches, and coordinating across the ecosystem of author, publisher, retailer and discovery partners. Happy 2012—think of it as the Year of Discovery.

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Trendspotting 2012: Mark Ouimet

By PT Editors
January 1, 2012
Comments (14)

Mark Ouimet
Vice President and General Manager, Ingram Publisher Services

If 2011 was the Year of  Change in the book industry with the dramatic rise of digital and with shifting roles and reinvention the new norm, from where I sit, 2012 will be the Year of Collaboration. Basically, we all realize that we can’t do it alone . . . and why should we? What one does well another does less so and vice versa. The basic wheel has already been invented, but there are always new spins on it.

A few examples—at Ingram, we’ve spent decades building strong distribution capabilities, pioneering print on demand and more recently, launching a full-service digital distribution and sales program. But it still took individual publishers working with us to look beyond the models we’d already built to see what’s possible.

In 2010, Laura Baldwin, the COO and CFO of O’Reilly Media challenged us to put our existing capabilities to use and to help them move from carrying lots of inventory to carrying little, while still never missing a sale. Today, through our POD and distribution services, we manage O’Reilly’s inventory and print their books. Macmillan also had slower moving books they wanted to continue publishing. We had space, systems and print capability, and another new model was born in which Ingram houses, ships and, in some cases, prints several thousand titles for the Macmillan imprints. Collaboration.

And HarperCollins wanted to expand their reach to Christian booksellers; now, Ingram Publisher Services/Spring Arbor has launched a new distribution program into Christian markets. Award-winning books, coupled with strong market access. Collaboration.

Brill chose to hand over its digital books to Ingram’s CoreSource platform to distribute and archive its scholarly volumes to bookselling partners worldwide, allowing Brill more time to concentrate on publishing academic content rather than devote resources to the logistics of redistribution of e-content. More collaboration.

These are just a few of our examples at Ingram, but there are numerous others in the industry. Penguin recently announced a “virtual inventory” model in partnership with a printer. Earlier this year, HarperCollins and long-time print partner struck a deal that significantly changed the publisher’s supply chain model. Oxford University Press launched University Press Scholarship Online, so other university presses can offer their own monograph repositories around the world. These collaborations are just the tip of the iceberg.

I’ve had the pleasure of being in the book industry in one capacity or another since the late ‘70s (please don’t do the math!), yet I’ve never been more excited about what is possible, probable and yet to be discovered. There are a few things I know for certain—the Reader, our ultimate boss—is in for a treat as we bring them tremendous content (and 2011 was chock-full of it)  in brand new as well as in familiar ways. I also know this will come about behind the scenes and amongst the various players in the book industry through growing collaboration and specialization. Experts enabling other experts to do what they do best. From where I sit, everybody wins—publishers, distributors, booksellers . . . and, ultimately, readers.

 

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People Roundup, December 2011

By PT Editors
December 1, 2011
Comments Off on People Roundup, December 2011

CHANGES

Lauren Shakely is stepping down as VP, Publisher, Clarkson Potter, Potter Craft, Potter Style, and Watson-Guptill, and will be leaving the company.  Pam Krauss is returning to Crown from Rodale in the position of SVP, Publisher, Clarkson Potter.

Brendan Cahill has left his position as Publisher of Open Road Integrated Media and will relocate to Woodstock, VT when he becomes CEO of Green Mountain Digital. He may be reached at bcahill@greenmtd.com. Former Abrams CEO Andy Stewart founded the company in 2009, along with David Roberts and Charles Rattigan. The company produces a line of bird and natural guide apps with Audubon, and does apps with Orvis.

S&S CEO Carolyn Reidy announced in late November that she had “asked our digital group, led by Ellie Hirschhorn, to take on a greater role in working with our publishing teams on digital marketing campaigns for select  titles,” and concurrently it was announced that Frank Fochetta (ffochetta@aol.com), Lauren Monaco and “some others who have contributed much to Simon &  Schuster’s success over the years” will be leaving the company.  Shortly thereafter Sumya Ojakli was named Senior Director of Special Sales. Ojakli has operated a consulting company since 2003. SVP Marketing Liz Perl will now report directly to Reidy.

Meanwhile, Thomas LeBien has joined S&S as VP, Senior Editor. He was most recently at FSG, where he was publisher of the Hill & Wang and Scientific American imprints. Roger Labrie has left his position as Senior Editor at S&S and will be providing freelance editorial services to agents and authors. He is based in Summit, NJ, and may be reached at rlabrie311@comcast.net

The newly independent Monacelli Press, now located at 236 West 27th Street, announced that Christopher Lyon has been hired as Executive Editor, to direct its new electronic publishing initiative, aimed at developing book apps for museum and trade publications.  He had been at Prestel and MoMA. Heather Kirkpatrick, previously with Picador Macmillan, has been named Marketing Manager.  Managing Editor/Production Director Elizabeth White had been promoted to VP and Stacee Lawrence has been promoted to Senior Editor.

David Goehring has joined Wiley as Director of Digital Publishing for the professional/trade group. He was most recently Director of Harvard Business Press, and before that held executive positions at Perseus and Pearson.

David Rosen, who was most recently at Progressive Book Club, has been named Director of Digital Publishing at Invogen, an eBook conversion and enhancement. He may be reached at David.Rosen@invogen.com

Joy Dallanegra-Sanger has been named as Senior Program Officer, a new position, at ABA. Most recently, she was SVP and Director of Marketing at Macmillan Children’s and may be reached at Joy@bookweb.org

Jon Rosenberg has been named VP Publisher at Silver Dolphin. He came from Browntrout, the west coast calendar publisher, where he was VP, Publisher and Creative Director.

At Norton’s new imprint, Katie Henderson Adams has joined Liveright & Company as Editor, acquiring literary non-fiction and fiction. She was previously at Other Press.

Corinna Barsan is joining Grove/Atlantic as Senior Editor. She was previously Senior Editor at Other Press. She joins Senior Editor Jamison Stoltz and Amy Hundley, who has been promoted to Senior Editor/Rights Director.

At Other Press, Sulay Hernandez has joined as an editor, working on literary fiction and narrative nonfiction. She was previously at Touchstone/S&S.

In the wake of John Groton’s departure last month after just over a year as VP of Sales, National Book Network has reorganized its sales team and rehired Spencer Gale. The company also brought on Ron Powers, former CP of Sales for National Accounts, Ingram Content Group, to head NBN’s Fusion eBook business.

EVP, MD Egmont USA, Douglas Pocock had left  the company. Cally Poplak, Managing Director of Egmont Press, has taken over management of the U.S. business from London.

Rachel Vogel has joined Mary Evans as Foreign Rights Director and Literary Agent. She has previously held positions at Movable Type and Lippincott Massie McQuilkin.

Jeff Umbro has joined Goldberg McDuffie as Digital Marketing Manager. He began his career with Appsolute Media, focused on social media marketing, content strategy and SEO.

Jeanne Finestone will be joining the United Nation’s Mission in Timor-Leste (East Timor) as Public Information Officer for Outreach. She was at Ananta Media and has held a number of marketing positions within children’s publishing.

Melissa Klare moved from Special Markets at Random House to Associate Director of Special Markets at Penguin.

Lisa Lee has joined Holiday House as Director of Production. She was previously Senior Production Manager, Children’s Books, at HarperCollins.

Executive Editor of features for Library Journal Rebecca T. Miller will become Editor-in-Chief of School Library Journal, filling the slot vacated by Brian Kenney. Miller has been at LJ since 1998.

On Demand Books has hired Karina Mikhli as Director of Content Development, focusing on publisher content permissions. She was VP of Publishing Operations at Assouline and Production Manager at Oxford University Press.


PROMOTIONS AND INTERNAL CHANGES

Jeff Weber has been named VP, Director, Online & Digital Sales, RH. He has held multiple sales and digital business development positions with the company since 2001.

Molly Barton will move up to Global Digital Director at Penguin. She takes over from Dan Ruffino, Group Digital Director, who is returning home to Australia.

At HarperCollins, Cindy DiTiberio has been promoted to Senior Editor. Mary Beth Silfin has been promoted to the new position of VP, Deputy General Counsel. As a result of changes in the legal and contracts departments, VP, Associate General Counsel Tom Ward will leave the company after more than 15 years.

At S&S Children’s imprints Simon Spotlight & Simon Scribbles, Siobhan Ciminera has been promoted to Executive Editor; Lisa Rao moves up to Editor; and Beth Barton has been promoted to Associate Editor.

Andrew Savikas has been named CEO of Safari Books online. He spent the past five years as Program Chair for O’Reilly’s Tools of Change conference.

Harvard Business Review Press, the book publishing unit of Harvard Business Review Group, has promoted Sarah McConville to Publisher and Tim Sullivan to Editorial Director. Justin Fox, who has served as Editorial Director of the Press for the past 15 months, will continue as Editorial Director of the Harvard Business Review Group.

Frank Steinert, previously Random House VP, Human Resources, is promoted to Executive Vice President, Chief Human Resources Officer. He is head of HR for the company worldwide, and for the U.S. division.

 

DULY NOTED

Congratulations to Michael Cader and Publishers Marketplace, which celebrated it’s 10th anniversary this past month.  He tells subscribers that “Among the fun stats to share, we note that page views at PM are up 21 percent year-over-year, which is our biggest increase in the past five years (which is as far back as the stats log goes). And among the most satisfying is that, since 2004, we listed and shared almost 8,000 job postings, helping bring together employees and employers across the industry. Within our databases, we have reported 58,500 deals; aggregated 72,500 full-length book reviews; track 22,255 distinct ISBNs all the time through our Book Tracker; and host 1,750 web pages for members (including 469 pages for agents alone).”

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The Women’s National Book Association will present the annual WNBA Pannell Award to two bookstores—one a general bookstore and one a children’s specialty bookstore that “excels at inspiring kids interested in reading”—at BookExpo America in June. Each recipient will receive a check for $1,000 and a framed piece of original art by a noted children’s book illustrator. Deadline for nominations is Jan. 15. Nominated stores can make their submissions to the Pannell jury electronically via email: vtomaselli@mtmpublishing.com


UPCOMING EVENTS

The Center for Fiction honors Nan Graham at its gala on December 6 at the University Club. Jeannette Walls is the MC and Don DeLillo will present the award.  Stephen King and Susan Moldow are honorary chairs.  For details go to www.centerforfiction.org

******

The winners of the 16th Annual Books for a Better Life Awards will be announced during an awards ceremony at The New York Times Center in New York City on Monday, March 12, 2012 where industry honoree, Skip Prichard, President and CEO of Ingram Content Group, Inc. will be inducted into the Hall of Fame.

****

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Pepsi? Coke? Who wins the taste test in this month’s ereader review roundup?

By PT Editors
December 1, 2011
Comments Off on Pepsi? Coke? Who wins the taste test in this month’s ereader review roundup?

With the announcement of the new Nook Tablet, all the key ereader players appear to have entered the ring in time for the holiday season. And while it remains to be seen what effect Rakuten’s acquisition of Kobo will have on the device in the long run, quality-wise, all the ereaders appear to be in dead heat. When it comes to the tablet members of each of the ereading families, almost everyone seems to agree that they are impressive for their prices, though iPads remain the devices to beat in terms of features and quality. In regards to function as ereaders only, opinions seem to waver depending on whether or not one wants to commit itself to the Amazon way and what is the better price point out there (and amidst many holiday promotions, even this has changed throughout the month).

So which ereader best suits your tastes? Read on to draw your own conclusions:

“In other words, the Kindle Fire isn’t going to assume a place in anyone’s gizmo collection as their go-to work device. Amazon isn’t selling their new tablet as such. As a dedicated media device, though, the Fire has significant things to offer users—provided you’re willing to play Amazon’s game, and shoulder the costs that come with that.”

— Nicholas Kolakowski, EWeek (11/16/2011)

 

“But it’s more likely the iPad won’t see any serious competition until mid-2012 or even 2013. Until then, media consumption tablets such as the Nook Tablet and Kindle Fire are offering something that tablet shoppers can value: A moderate price and a wide selection of content including music, videos, e-books and games.”

— Ian Paul, PCWorld (11/8/2011)

 

“The capability to share reading activities with friends and followers is a boon for heavy social media users looking for posting fodder.

‘Kobo is the most social eBook service on the market,’ said Kobo CEO Michael Serbinis in a statement last week announcing the interesting — and possibly game-changing — news that the company will be acquired by Japanese-based Rakuten, one of the world’s largest e-commerce platforms. It will be interesting to see if Kobo devices get into the hands of more consumers once that happens.”

— Christina DesMarais, PCWorld (11/13/2011)

 

“The Nook Tablet is a little prettier and more open than its arch-rival, the Kindle Fire, but it’s got less access to content, so, on the most practical front, I think the Kindle Fire has the Nook Tablet beat.  But they’re pretty much equivalent devices and the choice for many consumers may come down to whether they feel manipulated by the Kindle Fire’s absolute focus on selling digital and hard goods from Amazon (see my earlier review of the Fire) or charmed by Barnes & Noble’s friendlier user interface in the Tablet and its in-store sales force.”

—Craig Morgan Teicher, Publishers Weekly (11/23/2011)

 

“Sales of dedicated e-readers aren’t growing as fast as those of tablets, but are still expected to nearly triple in the next five years. Juniper Research estimated on Tuesday that 67 million e-reader devices will be sold in 2016, compared with 25 million this calendar year. That may pale in comparison to the 55.2 million tablet sales forecast for 2011 by Juniper—especially when e-books can be read on tablets—but the e-reader market is still showing solid growth.

I’ve been reading e-books since 2003, back in the days when the PDA, or personal digital assistant, was a precursor to the smartphones of today. Between that history, my own observations, and hundreds of reader comments on the topic over the years, there are at least five reasons I can think of that e-readers are here to stay and grow over the coming years, as Juniper says.”

— Kevin C. Tofel, GIGAOM (11/15/2011)

 

“Which device would I want for Christmas? In the end, I used two criteria: the features that suit me best and good ol’ word of mouth from experienced users. So, Santa, if you’re listening, I want a voucher for next year’s iPad 3 (for fun and games) and the much lighter-weight Kindle 3G (for 24/7 reading and downloading). But that’s just a Sugar Plum Fairy dream. In this economy, our house will probably be wrapping up paperbacks.”

— Julia Heaberlin, Fort Worth Star-Telegram (11/17/2011)

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Cracking a Cold Case: Scandinavian Crime Fiction’s Mainstream Success

By PT Editors
December 1, 2011
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It’s been over a year since the last book in Stieg Larsson’s Millennium Trilogy, The Girl Who Kicked the Hornet’s Nest, was published in the US. The trilogy’s blockbuster success promises to continue with three English-language film adaptations yet to be released (one advantage Lisbeth Salander has on Harry Potter at this point), but Publishing Trends elected to take a step back to examine expectations Larsson’s legacy has created for Scandinavian literature, and more specifically, for the newly minted genre of “Nordic Noir.”

In both the US and UK, the rise of Nordic Noir as a genre began in 2007. Of Scandinavian crime fiction’s growing success in America, Booklist claimed in 2007 that “Henning Mankell cracked it.” Despite the seminal success of Maj Sjöwall and Per Wallöö’s Martin Berg novels in the 60’s and 70’s, and the 1993 sensation of Smilla’s Sense of Snow, Mankell was the first Scandinavian crime author to be consistently tied to the Millennium Trilogy phenomena. He’d first been published by The New Press in 1997, predating Larsson’s presence in the US by over a decade.

In May of 2008, The LA Times announced that the “Scandinavian Whodunnit Boom” had arrived. In the UK, nationally-syndicated crime-fiction reviewer Barry Forshaw was drowning under “Scandicrime” review copies and was approached by Palgrave Macmillan to write a “Guide to Scandinavian Crime Fiction.” (It will be published in January 2012 as Death in a Cold Climate). Vintage, which had been licensing the paperback rights to Mankell’s novels since 2003, brought out new editions of the Martin Berg novels, which had been out of print for years. And, of course, 2008 also happens to be the year that The Girl with the Dragon Tattoo was published in both the US and UK.

“Perhaps the most interesting thing about ‘Nordic Noir’ as a discrete genre” says Forshaw “is that it exists at all.” According to some brief research undertaken by Barbara Fister, Director of the Scandinavian Crime Fiction Project at Gustavus Adolphus College in Minnesota (also conceived of in 2008), the term “Nordic Noir” seems to first appear in reference to Mankell’s detective Wallander, circa 2006. Both she and Forshaw note that there have always been Italian mystery aficionados or French Noir connoisseurs, etc. What’s different here, says Fister, is that these “pseudo-genres” never broke out to have much significance for the general reading public. The Martin Berg mysteries, Smilla, Wallander, had all made strong showings before “The Girl” broke onto the scene and left every previous Scandinavian crime novel in the dust. Simultaneously, “If you liked Stieg Larsson” reading lists started sprouting up in Vanity Fair, The Washington Post, all over review blogs, and on Amazon’s customer forums, publicizing previously obscure or niche Scandinavian writers. An idea of how well the Millennium success wore off?  Between year-end 2008 and year-end 2010, sales of Faceless Killers, Mankell’s first Wallander book, jumped from around 7,500 to over 35,000.

How does all this look from up North? All parties agree that it wouldn’t be completely outlandish to declare Stieg Larsson patron saint of Nordic-language translators. Sarah Death, Editor-in-Chief of the periodical Swedish Book Review and freelance translator had only ever worked on literary fiction until 2010. Since then she’s translated three mysteries, lined up another for early 2012, and has turned down several more. Of herself and her colleagues, she quips “We’ve virtually all turned our hands to crime while the work is there.”

Barry Forshaw speaks of the prestige now afforded by many translators, with Scandinavian authors and publishers now willing to wait six months to a year for a well-respected translator. (Some have speculated that bad translations may have caused the delayed success of certain Scandinavian  crime novels, while good translations and editing have only helped others).  Readers even queue for hours to have their Millennium Trilogy books signed by Steven Murray, the books’ English-language translator. “It’s as close as they can get to the author,” Forshaw says.

Reports from Scandinavian publishers and agents are mixed. Kari Marstein, Publisher of Fiction at Gylendahl in Norway, says that it’s not just that Anglophone publishers have discovered Scandinavian writing “could be as successful” as any domestic author, but rather, “that Scandinavian writing…can be successful in English-language markets at all.” Norwegian agent Eirin Hagen notes the effect of international hopes on crime fiction domestically. The number of crime titles published in Norway has grown swiftly every year and, of course, she says, “when the numbers increase, it’s the opposite with the quality.” Amongst international publishers trolling for “the Next Stieg Larsson,” she notes that US publishers especially are paying “very high” advances for crime novels that are not even yet domestic successes.

So what’s next for Nordic Noir? When pressed to answer who might be the NSL (as the “Next Stieg Larsson” is referred to in some circles–we kid you not), most point to Jo Nesbø, the Norwegian author whom Knopf took over from HarperCollins in 2009. Just to get the point across, the cover of The Redeemer, (Nesbø’s first book to be published in the States) boasts a bright orange medallion screaming “The Next Stieg Larsson!” Camilla Läckberg’s books (published in the US by Pegasus) get the same treatment, though both Nesbø and Läckberg were  published—and selling well—in their own countries for years before Larsson was.

No matter what, expect to see increasing emphasis on the “nordicness” of Nordic Noir. In the UK, Camilla Läckberg got her umlaut back; “Lekberg” became “Läckberg” when “blatantly Scandinavian” began to spell “Sales.” On the cinematic front, one need look no further than the poster for the new English adaptation of The Girl with a Dragon Tattoo to find fetishization of all things arctic. We asked Barry Forshaw what other trends he’s been seeing in review copies coming in right now. What should readers be on the lookout for? Without a second’s pause he answered, “Psychotically antisocial young female heroines.” In response to the interviewer’s amused laughter, he continued-with a long-suffering sigh: “I’m terribly serious. Expect to see lots more of that.”

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Ad:tech New York: SoLoMo and much mo’

By PT Editors
December 1, 2011
Comments Off on Ad:tech New York: SoLoMo and much mo’

With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re starting to seem inseparable. As Google’s Christian Oestien later shared from a Google/Ipsos OTX survey of more than 5,000 smartphone users: 95% use their phones to find local information — and 88% act on that information the same day.

Publishing Trends has reported on the dazzle of “augmented reality” apps in 2009 and 2010, but now the performance results are coming in — and they’re impressive. Johnson reported on how online retailer Dabs.com partnered with Flixmedia.tv to enable customers to have a “live 3D experience” of Acer’s new 3D laptop.  70% who visited the site chose to “live the experience” and 13% purchased the laptop — compare that with the typical conversion rate of .5%

Metaio.com and Lego’s Digital Systems created one of the most popular AR apps: “Digital Box.” Hold the bar code on a Lego box up to a scanner in a brand store and a 3D animation shows the assembled toy from all angles.  Can virtual pop-up books be far behind?

Social media is also starting to deliver knockout results. Dave Linabury of Campbell-Ewald reported getting 5% clickthroughs on promoted tweets on Twitter. Rustin Banks from Blogfrog chides marketers that “banner advertising on a social site is not social advertising. You need to get directly into the conversation.” Banks touts the “interest graph” as being more valuable than the social graph. Personal bloggers use Facebook but “interest” bloggers create their own independent blogs — and develop devoted followers. Marketers are catching on. AllState launched its “Share a Hero Mom Story” contest by seeding the conversation with 40 top bloggers reaching 3 million readers. The contest received 11,000 votes in four weeks. Intuit offered $50,000 to the winner of its “Love a Local Business” grant campaign. To get the online conversation started, Intuit seeded the story with 73 top bloggers — and generated 14 million impressions across blogs, Facebook and Twitter in two months.

Many presenters highlighted mobile’s fast growth. Adam Broitman of Circ.us shared a Morgan Stanley report that predicts that mobile Internet users will surpass desktop Internet users some time in 2014. Justine Jordan from Litmus noted that while only 15% of emails get opened on smartphones, the percentage can climb to 30% for niche audiences — and both figures are likely to increase. Jordan identified some of the emerging issues with mobile email:

  • Go big — anything smaller than 13 pixels will be get resized so best to go large; resizing can really screw up tables
  • Imagine fingers, not cursors, clicking on your links: make targets “touchable” (44 x 44 pixels minimum)
  • Streamline content for easy reading and make clear, clickable calls to direct action
  • Never include a plain text “view on mobile” version — that’s an extra link to disappointment

In another session on email marketing, Dela Quist of Alchemy Worx delved into email’s “long tail.” While 72% to 80% of those who open an email act on it within 12 hours, Quist’s research finds that 25% of purchases occur more than a month later. One of his clients reports that every week 50% of sales come from old emails. So keep those links and reporting windows enabled.

Katherine Griwert of Brafton reminded marketers that fresh content is all the more important now that Google’s post-Caffeine indexing system scans the web every second for new content. Google’s new “freshness” algorithm update also prioritizes recent results for 35% of searches. Best to schedule new articles to post every day to keep both search crawlers and customers returning.  Griwert shared a case study that showed that adding a blog can improve search results. After Resolution Systems Inc. added a blog to help promote its sales training systems, traffic on its core keywords jumped from 50% to 400% — organic search visits went up 20% and time on the site increased by 39%.

While many panelists write books — Chris Brogan has Google+ for Business: How Google’s Social Network Changes Everything coming in January, and Lee Odden seems to pack everything into Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, coming in March — only two authors had official book signings at ad:tech. Walter Isaacson delivered Wednesday’s mid-day keynote on Steve Jobs (watch video). His bestseller probably prompted the most thought-provoking remark about Apple’s iconic CEO when later that day EffectiveUI’s Anthony Franco warned marketers about business leaders who cite Jobs as an excuse not to do research: “Steve Jobs’s designs worked because he was designing for himself. Most marketers are not designing for themselves.” (see Franco’s article in September’s Fast Company).

The other author, Hearsay Social’s Clara Shih, drew on her book, The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate, for Thursday’s luncheon keynote (see her at 48:15 on this video). Many social media marketers skimp the details when discussing metrics. Not Shih.  Her talk urged marketers to “learn and live the new social metrics,” and in her blog post on “7 Habits of Highly Successful Social Marketers” she endorses the “four measurable social media metrics” recently outlined by analytics guru Avinash Kaushik:

  1. Conversion Rate = # of Audience Comments (or Replies) Per Post;
  2. Amplification = # of Shares Per Post;
  3. Applause Rate = # of Likes Per Post;
  4. Economic Value = Sum of Short and Long Term Revenue and Cost Savings.

As her last habit Shih encouraged everyone to pay attention to three important new innovations: Facebook’s new Timeline and Open Graph, and Google+’s November launch of brand pages (see video of Google+’s Christian Oestien’s ad:tech presentation on brand pages).

Publishing Trends thanks content developer and marketing consultant Rich Kelley (@rpmkel) for his reporting on ad:tech New York.

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People Roundup, November 2011

By PT Editors
November 2, 2011
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PEOPLE

Ira Silverberg has been named Literature Director at the National Endowment for the Arts. He was most recently an agent at Sterling Lord Literistic.

Angus Killick will be joining Macmillan Children’s Publishing Group as VP and Associate Publisher, reporting to Jon Yaged, President of Macmillan Children’s Publishing Group (MCPG). In this newly-created position, Killick will coordinate MCPG’s programs and lead the children’s marketing team, as well as pursuing business development opportunities for the division. Killick was at Kingfisher, a division of  Pan Macmillan, where he was the Associate Publisher and Director of Marketing.

Knopf and Pantheon Publishing Director Pat Johnson has decided to take early retirement, according to Knopf President Tony Chirico. As of January, Chris Gillespie is being promoted to SVP, Associate Publisher for Knopf, Pantheon and Schocken, with Knopf Creative Marketing Director Anne-Lise Spitzer and Doubleday Director, Sales Management and Planning Beth Meister also taking on work with Pantheon and Schocken. Meister will also be adding Knopf to her portfolio, continuing to report to Suzanne Herz for Doubleday titles, and reporting to Gillespie for the other three imprints.

Meanwhile, HarperCollins announced that it has acquired the rights to the majority of titles published by Newmarket Press. As part of the agreement, President, Publisher and Founder Esther Margolis, will join the HarperCollins It Books imprint as an Executive Editor. Harry Burton, who had been Publicity Director for Newmarket may be reached at harry.burton@earthlink.net .

Elise Howard, formerly SVP, Associate Publisher of HarperCollins Children’s Books, has gone to Algonquin Books, which will start publishing young adult and middle grade books by the end of 2012.

Earlier in October, HarperCollins Chief Digital Officer Charlie Redmayne left the company to become CEO of Pottermore. Redmayne first joined HarperCollins UK in 2008 as Group Digital Director, and was promoted to CDO in 2009.

Nina Hoffman has been named Senior Director, Department of Publishing, at the American Society of Hematology, and may be reached at nhoffman@hematology.org. She was previously President of National Geographic Books.

Karyn Marcus joins S&S as a Senior Editor, focusing on non-fiction and suspense fiction. She spent the past three years as an Editor at Thomas Dunne Books.

Digital hires this month include:

Michael Cairns has joined SharedBook, as Chief Revenue Officer overseeing AcademicPub. He may be reached at michael@sharedbook.com.

Jeff Dodes has been appointed to the new position of EVP, Marketing and Digital Media Strategy for St. Martin’s. Most recently, he headed the Marketing and Digital Media department for Sony Music’s Jive Label Group.

Dani Nadel has been hired as Chief Digital Marketing Officer for Scholastic book clubs and e-commerce, reporting to Judy Newman. She was most recently President at Publicis Modem. Tom Burke has been promoted to Chief E-Commerce Officer, Book Clubs and E-Commerce.

Christopher Davis has joined Open Road as EVP and COO, reporting to Jane Friedman. He was previously the SVP of Business Operations for AOL/HuffPo.

John Groton left his position of VP, Sales for National Book Network and has joined Innodata Isogen as Account Executive, eBook Publishing, developing new business with trade book publishers. He is based in Stonington, CT and may be reached at jgroton@innodata.com.

Nicole Kuritsky has been named Senior Manager Emerging and Mobile Media for Rodale. She was most recently Mobile Product Developer at Wolters Kluwer.

Elsewhere. . . Liz Hartman has joined The Book Report Network in an at-large position as Director of Advertising and Promotion.

Eileen Lawrence has joined Little, Brown Books for Young Readers as Executive Director of Marketing. Previously, she was Senior Executive Director of Advertising, Promotion and Creative services at Macmillan Children’s Publishing Group. Steve Scott has also joined the company as Franchise, Licensing and Media Tie-in Art Director.  He was most recently at Scholastic as Art Director, Paperbacks. Sasha Illingworth, who has joined as Senior Art Director, had been an art director at HarperCollins.

Earlier in October, Hachette Book Group eliminated 11 positions in its Sales & Marketing department, including Norm Kraus and two other reps. In a statement the company said the layoffs came about “after an extensive review of our overall sales and marketing structure to identify effective ways to meet the changing needs of our account base…”

Kerrie Loyd has joined Soho Press as Director of Marketing and Sales. She was most recently Imprint Marketing Manager at S&S’s Pocket Books and Gallery Books imprints.

Diane Levinson has joined Princeton Architectural Press and Chronicle Books as a Publicist.  She will handle art & design titles from both McEvoy Group publishers.  She was most recently at Hal Leonard Performing Arts Publishing Group.

Caroline Marks has been named CEO of Bookish, in which Hachette, S&S and Penguin are investors, and which was scheduled to launch late summer–replacing Paulo Lemgruber, who has left the company. Marks was formerly General Manager of Digital Parents and Lifestyle Platforms at Meredith.

Barbara Jones has joined Henry Holt as Editor. Most recently, she had been Editorial Director of Hyperion and Voice.

Ethan Nosowsky has been named Editorial Director of McSweeney’s. He spent the past four years as Editor-at-Large for Graywolf.

Robert Rooney has been named Executive Director of NAIPR, succeeding Sean Concannon, who has joined Sonnet Media. Rooney was formerly at Jessica Kingsley.

Publishers Lunch reported that Movable Type Literary Group and Artists and Artisans have formed two operating units: Movable Type Management, with Jason Allen Ashlock as President, and a performance division, Movable Type Media with Artists and Artisans’ Adam Chromy as President. Jamie Brenner, Brianne Mulligan and Michele Matrisciani (who was most recently Editorial Director of Health Communications) will serve as Senior Literary Managers.

Matt Weiland, Senior Editor at Ecco/HarperCollins, will move to W. W. Norton as Senior Editor in the Trade department.

Adam Wilson joined Gallery Books as Editor, reporting to Jen Bergstrom. He has been at Harlequin, working on its Teen, Mira, and Luna lines.

RoyaltyShare has hired Marcus Holloway as President and COO, and the company announced that it has received a new round of investments. Additionally, it is launching a new Enterprise Services division focused on the needs of large entertainment and media companies, headed by President Steve Grady.

Jeremy Tescher has been appointed National Sales Manager at The Overlook Press. He was previously National Accounts Manager, Paperbacks, at Penguin.

Alessandra Lusardi has joined Rizzoli as Senior Editor for its Ex Libris imprint, with a Fall 2012 launch date. She was an Editor at Viking for the past nine years. In addition, Rizzoli Senior Editor Kathleen Jayes will also acquire for Ex Libris.

 

PROMOTIONS AND INTERNAL CHANGES

Nancy Miller has been promoted from Executive Editor at Bloomsbury to Editor-in-Chief at Bloomsbury USA. She will now be reporting to Publishing Director George Gibson, and has worked for, among other houses, HarperCollins and Random House.

At Basic Books, Lara Heimert has been promoted to Editorial and Publishing Director. In her new role she will play a larger role in the presentation and publication of the imprint’s books while freeing Basic Book Group publisher John Sherer to concentrate on the new Perseus digital marketing initiatives and to focus on the efforts at Westview Press and Nation Books.

Rica Allannic has been promoted to Executive Editor, Clarkson Potter, and Kate Tyler has been promoted to Publicity Director, Crown Illustrated, which comprises the Clarkson Potter, Potter Craft, Potter Style, Watson-Guptill, and Amphoto Books imprints. Kim Small has also been named Publicity Director for Potter Style, in addition to directing publicity for Potter Craft, Watson-Guptill, and Amphoto Books.

In Scholastic’s Trade division, Editorial Director David Levithan has been promoted to Publisher and Editorial Director. Also, Charisse Meloto moves up to Executive Director of Publicity for print and digital publishing; Bess Braswell is now Director of Marketing; Victoria Tisch is Director of Marketing Operations; Maria Dominguez is Executive Editor and Manager, Scholastic en español; and Paul Banks moves up to Executive Art Director, Licensed Publishing and School Market Originals.

At Scribner, Katie Monaghan has been promoted to Deputy Director of Publicity.

Elda Rotor is being promoted to Associate Publisher of Penguin Classics, while continuing to serve as Editorial Director.

At Little, Brown Children’s, both Connie Hsu and Kate Sullivan have been promoted to the position of Editor.

 

UPCOMING EVENTS

Carolyn Reidy, CEO of S&S, will be honored at the 25th anniversary Gala for Goddard Riverside on November 7, 2011, at 583 Park Avenue in New York. For details, go to www.goddard.org/BookFairGala.html.

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The Center for Fiction honors Nan Graham at its gala on December 6 at the University Club. Jeannette Walls is the MC and Don DeLillo will present the award.  Stephen King and Susan Moldow are honorary chairs.  For details go to www.centerforfiction.org.

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Macaulay Honors College at CUNY has launched a lecture series featuring writers from the Knopf Doubleday Publishing Group. The upcoming author in the series will be Paul Hendrickson, who will discuss his forthcoming book on November 2nd at 7:00 pm. The series is free and open to the public. Go to http://macaulay.cuny.edu.

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Words Without Borders has announced that its annual benefit, this year entitled “A Celebration of Caribbean Literature,” will take place on November 14 at the Bohemian National Hall. Madison Smartt Bell, Tiphanie Yanique, and other authors will read from their works. For details go to: http://wordswithoutborders.org.

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