Tag Archives: Jonathan Yaged

DIY IP: How Publishers Develop, Exploit and Deploy Their Own Intellectual Property

While authors have always been – and will continue to be — the driving force behind popular children’s characters, more publishers than ever are now also looking in-house for the ideas that will eventually become the next Fancy Nancy or Hunger Games. Original, publisher-generated intellectual property (IP) is nothing new—Alloy has long perfected this model with…Continue Reading

March 2010 Roundup

PEOPLE Major changes at Random House under Madeline McIntosh, President Sales, Operations, and Digital. Joining her team are Nina von Moltke, VP, Digital Publishing Development; Amanda Close, VP, Digital Sales and Business Development; and Pete McCarthy, VP, Online and Digital Marketing. Andrea Sheehan, formerly VP & Director, Digital Strategy and Business Development at RHPG, will…Continue Reading

Bookview, May 2007

PEOPLE Carl Raymond has been recruited by Scholastic’s Trade president, Lisa Holton, to the newly created position of Director of New Media Projects. He was most recently Adult Publishing Director of DK. HarperCollins Group President Brian Murray announced that Joe Tessitore, President of Collins since 2004, will retire from full-time publishing by November 1. In…Continue Reading