BookExpo has been morphing into a conference for several years, with more programming taking place during the convention. Along with a full day of events hosted by the Audio Publishers Association (APA), this year had a three-day schedule of panels focused on marketing, rights, bookselling, and, of course, books and authors. The kickoff panel, “Consumer…Continue Reading
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Tagged Amazon Echo, Annie Stone, APA, Audio Publishers Association, Audiobook Lending, Board books, BookExpo, Bookpub, Consumer Centric Data The New Currency of Publishing, David Burleigh, Google Home, Jo Henry, Kristen McLean, Lance Fensterman, Michele Cobb, Nielsen, npd, OverDrive, porter anderson, Publishing Perspective, ReedPop, UK
Licensing International Expo 2008 landed June 10 at the Javits Center just in time for the summer’s first heat wave. Outside, temperatures hit nearly a hundred degrees. Inside, brands like Clifford, Goosebumps, and SpongeBob SquarePants were hot hot hot. In a cooling economy, though, how can retailers make sure consumers choose their brands? In his…Continue Reading