Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.” …Continue Reading
Posted in Events •
Tagged Barnes & Noble, Bonnier Publishing, brand, Digital Book World Conference & Expo, Disney's Frozen Fever Hairstyles: Inspired by Anna and Elsa, Dora the Explorer, Dr. Seuss, Dreamworks, Edda USA, Family Education Network, Force Awakens, Frozen, goosebumps, Hulu, Igloo Books, Jax Olafsson, Jess M. Brallier, Launch Kids, Legos, license, Little Blue Truck, Minecraft, Netflix, Nielsen, Parragon, Paul Gregory, Pearson, Publishers Weekly, Publishing Perspectives, Publishing Technology, Put Me In the Story, Random House, Randy Petway, Scholastic, Sesame Street, Sofia the First, Sourcebooks, spongebob squarepants, Star Wars, start-up, Tim Erickson
Take a look at BookScan’s bestselling juvenile titles for the week ending April 25: an astounding 73% were titles from one of several series. But these are not your Baby-Sitters’ Club of yesteryear: “Harry Potter turned the whole paperback series notion on its head,” says Megan Tingley, SVP, Publisher, Little Brown Books for Young Readers….Continue Reading
Posted in Featured Articles •
Tagged 39 Clues, Amy Berkower, Amy Pattee, Angel Island, Artemis Fowl, Baby-Sitters' Club, Barnes & Noble, Berkley, Blue Bloods, BookScan, BSC, Candy Apple, Cape Light, Chaos Walking, children, Choose Your Own Adventure, Dan Weiss, Dear America, Disney-Hyperion Books for Children, goosebumps, Goosebumps HorrorLand, HarperCollins Children's Books, Harry Potter, Hunger Games, James Patterson, John Deere for Kids, juvenile, Karen Marie Moning, Kirby Lane Larson, Little Brown Books for Young Readers, Lost, Maximum Ride, Maze Runner, Megan Tingley, Melissa de la Cruz, new adults, Parachute Publishing, Percy Jackson, Poison Apple, Power Rangers, R. L. Stine, Scholastic, series, Simmons College, St. Martin's, Stephanie Lurie, Susan Katz, Susan Knopf, Suzanne Murphy, Sweet Valley High, Target, teens, The Amanda Project, The Curious Incident of the Dog in the Night-time, The Fever, The Life of Pi, The Lovely Bones, The Sopranos, The Wire, Thomas Kinkade, trilogy, tweens, Twilight, Uglies, Writers House, YA, YA or STFU, Young Bond
A much-anticipated panel on children’s books at NYU‘s Summer Publishing Institute brought out an amazing array of publishing talent, with newly minted literary agent Brenda Bowen moderating. Included in the lineup were Ellie Berger, President of Scholastic Trade Publishing; Megan Tingley, Publisher of Little, Brown Books for Young Readers; Don Weisberg, President of Penguin’s Young…Continue Reading
Posted in Uncategorized •
Tagged 39 Clues, Babysitters Club, Brenda Bowen, children's publishing, Diary of a Wimpy Kid, Don Weisberg, Ellie Berger, Felicia Frazier, goosebumps, Hunger Games, J. K. Rowling, Jay Asher, Jean Feiwel, John Green, Little Brown, Macmillan, Megan Tingley, NYU, Penguin, Random House, Rick Riordan, Scholastic, Summer Publishing Institute, Suzanne Collins, Thirteen Reasons Why, Twilight
Licensing International Expo 2008 landed June 10 at the Javits Center just in time for the summer’s first heat wave. Outside, temperatures hit nearly a hundred degrees. Inside, brands like Clifford, Goosebumps, and SpongeBob SquarePants were hot hot hot. In a cooling economy, though, how can retailers make sure consumers choose their brands? In his…Continue Reading
