Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.” …Continue Reading
Posted in Events •
Tagged Barnes & Noble, Bonnier Publishing, brand, Digital Book World Conference & Expo, Disney's Frozen Fever Hairstyles: Inspired by Anna and Elsa, Dora the Explorer, Dr. Seuss, Dreamworks, Edda USA, Family Education Network, Force Awakens, Frozen, goosebumps, Hulu, Igloo Books, Jax Olafsson, Jess M. Brallier, Launch Kids, Legos, license, Little Blue Truck, Minecraft, Netflix, Nielsen, Parragon, Paul Gregory, Pearson, Publishers Weekly, Publishing Perspectives, Publishing Technology, Put Me In the Story, Random House, Randy Petway, Scholastic, Sesame Street, Sofia the First, Sourcebooks, spongebob squarepants, Star Wars, start-up, Tim Erickson
Licensing International Expo 2008 landed June 10 at the Javits Center just in time for the summer’s first heat wave. Outside, temperatures hit nearly a hundred degrees. Inside, brands like Clifford, Goosebumps, and SpongeBob SquarePants were hot hot hot. In a cooling economy, though, how can retailers make sure consumers choose their brands? In his…Continue Reading
PEOPLE Random House has offered a “Voluntary Retirement Window of Opportunity” to “most” employees who have been with the company at least five years, and are 50 years old or older. The email offer was made on March 19 and employees must notify HR by mid-May. Many people clicked the Delete button before reading the…Continue Reading
Posted in Book View •
Tagged AAP, Abrams/STC, Ad Age, AMS, Andre Schiffrin, Avalon, Ballantine, Barbara Tolley, Barnes & Noble, Barney, Bill Inman, Bill Wolfsthal, Bloomberg Personal Finance, Bloomberg Press, Bloomsbury, Book Magazine, Book Page, Book Street USA, Books-A-Million, Booksense, Brad Parliman, Brown, Carol Fass, Carol Jenkins, Cathy Fox, Centre Georges Pompidou, Christine Miles, City Lore, Crown, Daniel Levitas, Dominique Goust, Eleen Faran, Entertainment Marketers of the Year, Fass Speakers Bureau, Feminist Press, Friedman/Fairfax, FSB, Gary Fitzgerald, George W. Bush, Greer Hendricks, Hachette, Harcourt, Heather Fain, Henry Hirschberg, Horace Whyte, Houghton, Hungry Minds, Hyperion, Jared Kieling, Jean-Louis Lisimachio, Jen Bergstrom, Jim Patterson, John Crutcher, John Harris, Jow Reynolds, Julie McGee, Kathleen Peterson, Katie Hall, L. Spencer Humphrey, Larry Ashmead, Lee Thompson, Leigh Anne Brodsky, Leigh Butler, Leigh Haber, Little, Livre de poche, Lynn Bond, Lynn Goldberg, Mary Beth Thomas, McGraw-Hill, Melody Guy, Michael B. Oren, Michael Friedman, MIT Press, Myles Thompson, Nancy Pelosi, Neal Goff, New Anti-Semitism, New Press, Newmarket Press, Nickelodeon, NYU Center for Publishing, Overlook, Pages, Pat Schroeder, Penguin, Phyllis Chesler, Poets House, ProQuest, Putnam, Random House, Rebecca Mancini, Robin Corey, Ron Palmer, S&S, Sabrina Farber, Scholastic, Simon & Schuster, Six Days of War, spongebob squarepants, Texere, The Academy of American Poets, The Bowery Poetry Club, The Lovely Bones, The Terrorist Next Door, Tillie Olsen, USA Today, Villard, William Oldsey, Women and Madness, Yulia Borodyanskaya
Now that we’ve all got our Bob the Builder lunch boxes stuffed with Bob’s licensed fruit snacks, die-cast play tools, and special-edition Playdoh, it may come as no surprise that this beloved British handyman is now broadcast in 140 countries. Or that Sears has set up Bob boutiques in 850 stores across the US. Or…Continue Reading
Posted in Featured Articles •
Tagged Amy Jarashow, Amy Tan, Barney, Betsy Groban, Between the Lions, Bob the Builder, Cheerios, Christopher Cerf, Corporation for Public Broadcasting, Denise Perkins-Landry, Dragon Tales, Golden Books, Gretchen Schields, Hit Entertainment, Karen Gruenberg, Larry King, Linda Dowdy, Lyrick Studios, Melissa Etheridge, National Education Association, Nickelodeon, Pearson Education, Playdoh, Reader's Digest, S&S, Sagwa, Scholastic, Sears, Sesame Street, Sesame Workshop, Sigourney Weaver, Simon & Schuster, Sirius Thinking, spongebob squarepants, Tracy Van Straaten, US Department of Education, Valerie Garfield, WGBH Enterprises
Publishers Scrimmage Amid Dwindling Mass Market Suppliers The idiom of mass market book sales pops with so much merchandisers’ slang you could almost mistake it for a new extreme sport. You got your “lane blockers,” your “waterfalls,” your “power wings” and “gravity sleeves.” There are “clip strips” dangling product ready-to-hand, and “candyless checkouts” cheered by…Continue Reading
Posted in Featured Articles •
Tagged Anderson News, Avon/Morrow, BISG, Blockbuster, Charles Levy, Curtis Circulation, Dorchester Publishing, Fred Meyer, George Bick, Golden Books, Gopher News, HarperCollins, Home Depot, Hudson County News, Ingram Periodicals, Jimmy Pattison, Joel Osteen, John Harrington, John Morthanos, Kmart, Krogers, Musicland, Nickelodeon, Overwaiteas, Primedia, Retail Vision, Rich Maryyanek, Safeway, Seventeen Magazine, Sharon Hails, Sher Distributing, Simon & Schuster, spongebob squarepants, Stefan Kaiser, Target, The News Group, Tim de Young, Tom Fogarty, Tom Stanley, Wal-Mart
