Article written with reporting from Kimberly Lew and Lorraine Shanley. Books and toys often present licensing opportunities for the author or brand, but this year’s Toy Fair further proved how closely these industries are linked when it comes to selling to parents and children. This was also the first year that Toy Fair partnered with BEA…Continue Reading
Posted in Uncategorized •
Tagged Alice Taylor, Antoine Vu, BEA, Brendan Boyle, Budge Studios, Children's Technology Review, COPPA, Disney, Dust or Magic, Furby, IDEO, Infinity, Interpret, JibJab, Launch Kids/DBW Conference, Makie Lab, Michael Cai, Miles Ludwig, Monopoly, MyMonopoly, Netflix, Noemie Dupuy, Potatoyz, Rainbow Loom, Sesame Workshop, Skylanders, StoryBots, Todd Yellin, toy fair, Warren Buckleitner
Compared to the buzz over Toy Fair 2011’s co-located digital conference, Engage!, the “tech-mood” at Toy Fair 2012 was more subdued yet also more universal. The year, Engage! (now Digital Kids) will be setting up shop on its own in Los Angeles from April 21-25, and at this past week’s Toy Fair, digital components and…Continue Reading
This year’s technology-devoted Toy Fair 2011 conference and expo, Engage!, featured about 20 booths filled not so much with toys as . . . ideas. Or, rather, LCD screens with flashing bullet points and reps eager to discuss things like “Virtual Worlds Rights and Law” and “Virtual World Brand Development.” There was definitely less to play…Continue Reading
On Tuesday, Publishing Trends visited Toy Fair 2008, held from February 17-28 at the Jacob K. Javits Convention Center in New York. Though Toy Fair reported a 30% increase in buyers since last year and three times as many reporters on opening day, we thought the halls seemed pretty empty. Not surprisingly, most of the…Continue Reading
History and Hysteria : Vampire Invade europe, Japan’s Humbert Humbert, French Firefighters Go Macho Just as it seemed the somnolent retail toy market was perking up, with strong late-December sales and words like “optimistic” floating through the press, this year’s lackluster Toy Fair served as a reminder that it’s going to take more than a…Continue Reading
Posted in Featured Articles •
Tagged AMS, Candlewick, Chris Campbell, Disney, EDC, ee publishing, Evan Moor, Harcourt, HarperCollins, Jeanne Mosure, Klutz, Knowing and Growing, Lisa LeLeu, PGW, Publications International, Random House, Reyne Rice, Scholastic, Silver Dolphin, Silver Dolphin En Espanol, Soft Play, Story Reader, Sydney Stanley, The NPD Group, Time Warner, toy fair, Toy Industry Association, University Games, Usborne, Wiley
There was a certain fin de siècle feeling at the Javits Center during the week of Feb. 11 — it was the 99th annual Toy Fair, after all — as the toy biz hit New York City in suitably world-weary grandeur. Press releases moped that the learning segment of the toy industry was down 6%…Continue Reading
Posted in Featured Articles •
Tagged Amy Epstein, BAFTA, Brain Quest, DK, Egmont, Eloise, Eloise Takes a Bawth, EM.TV, Friedman/Fairfax, Goldilocks, International Playthings, itsy bitsy, Jim Henson, Kay Thompson, Klutz, Klutz Kwiz, Lamaze, Learning Curve, Simon & Schuster, Spin Master Toys, The Hoobs, The Straight Edge, The Three Little Pigs, toy fair, Workman
Copious amounts of ink flowed in the pages of the trade press and the New York Times on the subject of the most recent Licensing Show, which took place June 13–15 at the Javits Center in New York. Unhappily for exhibitors, however, the lucrative patina around the likes of Eloise and Curious George could do…Continue Reading
Posted in Featured Articles •
Tagged Arthur Andersen, Barbar, Big Brother, C.S. Lewis, Chronicles of Narnia, Cinar, clifford, Coca Cola, Curious George, Dick Bruna, Disney, Dr. Seuss, Dreamworks, Eloise, Franklin the Turtle, Golden, Harold and the Purple Crayon, Harry Potter, Hasbro, Inside.com, Ira Mayer, Iron Chefs, J. R. R. Tolkien, Jean de Brunhoff, John Barbour, Licensing Show, LIMA, Maisy, Mattel, Miffy, Nigel Huddleston, Olympics, pat the bunny, Peter Rabbit, Raggedy Ann and Andy, Rainbow Fish, Rightscenter.com, Risa Kessler, Scholastic, Strawberry Shortcake, Subrights.com, Survivor, The Lord of the Rings, toy fair, Toynetwork.com, Toysrus.com, Universal Studios, Viacom, Warner, WHN, Who Wants to be a Millionaire
