With ads appearing on everything from cup holders to subway risers to (ok, to use an extreme case) people’s skin, books remain one of the last of the ad-free sacred spaces. Other than the occasional unsuccessful attempt at inserts (1970’s cigarette ads) and product placement (Bulgari anyone?), publishing has never looked seriously at advertising as…Continue Reading
When we checked in with publishing “ink slingers” just over two years ago, Sara Nelson’s move to Publishers Weekly was imminent, and Jerome Kramer was in mid-launch of VNU’s The Bookstandard. Today, most of the industry stalwarts are still chugging along (including yours truly), many with expanded offerings. We’ve extended our profiles to include blogs…Continue Reading
Last year brought more change to an industry which is, with varying results, trying hard to embrace it. We asked some people who have recently undergone and embraced their own transitions, to look at what changes they see on the horizon. Herewith: Larry Kirshbaum, Former CEO, TWBG President, LJK Literary Management & PW’s Publisher of…Continue Reading
Audible Braces as MediaBay and Amazon Enter, Growth Continues Across the Board Talking to audio publishers is like walking into a small town where everyone knows everyone else and all of the competition is friendly — at this point everybody is so excited by the potential growth of the industry that they seem willing to…Continue Reading
Last week’s news about Google closing in on its goal of a global virtual library by partnering with the likes of Oxford University and the New York Public Library is a good place to start with a roundup of our reporting throughout 2004 — a year that felt much like the early 1990s, before people’s…Continue Reading
Your Guide to Cost-Cutting Without Lopping Off Heads Now that synergy’s been debunked, and good old Thomas Middelhoff has been spun off, the publishing world has settled down to the rather more prosaic task of whittling away at its already bare-bones cost structure. “It’s clear there is retrenchment,” as one public relations executive says, but…Continue Reading
