Tag Archives: Counterpoint

Twitter Isn’t Stupid–But Publishers Need to Be Smart about Using It. Here’s How.

“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a…Continue Reading

Bookview, August 2007

PEOPLE Following the recent news of Houghton Mifflin‘s planned acquisition of Harcourt, Gary Gentel has been appointed Interim President of the Trade and Reference Division, effective immediately. HM Chairman, President and CEO Tony Lucki told employees that “Gary will lead the division’s strategic direction with the support of the Trade and Reference management team, who…Continue Reading

Bookview, June 2007

PEOPLE Susan Reich is re-joining PGW where she had worked as VP Marketing from 1990 to 1995, in the role of President. Most recently she served as the President and COO of Avalon Publishing Group, one of PGW’s clients. She reports to David Steinberger. Reporting directly to Reich are Kevin Votel, Eric Kettunen, Roaxanne Schwartz,…Continue Reading

Bookview, October 2005

PEOPLE Jean Feiwel, Senior VP and Publisher is leaving Scholastic at the end of October after 22 years with the company. Trade Sales Director Jack Perry, who came to Scholastic from Sourcebooks last year, is also leaving. Ann Marie Resnick has been hired for the new position of VP, Marketing and Promotion in the book…Continue Reading

Book View, May 2004

People April is the cruelest month for some; but for others, it’s been a banner one. And for the industry as a whole, there’s been a whirlwind of activity, with enough moves, consolidations, entries and exits to rival a Feydeau or Frayn farce. Sara Nelson, Glamour’s Senior Contributing Editor, Books, and columnist for The New…Continue Reading

Bookview, April 2004

PEOPLE Neil Ortenberg, EVP of the Avalon Publishing Group and Publisher of Thunders Mouth/Nation Books has resigned. He may be reached at (917) 620-4435. Becky Saletan is joining Harcourt as Editor in Chief in June. She was Editorial Director of North Point Press. Tina Pohlmann is also joining as Senior Editor, Harvest. She was Senior…Continue Reading

Book View, March 2004

PEOPLE Changes in the far-flung HarperCollins realm: Carl Raymond has left ReganBooks to go to DK as Director of Marketing. Claudia Riemer Boutote has joined HarperSanFrancisco as Senior Director of Publicity. She was most recently at Workman as Marketing and Publicity Director. In New York, Mimi Kayden has been named Marketing Consultant at HarperCollins Children’s…Continue Reading