Tag Archives: Penguin

Watch Your Backlist

Publishers and Booksellers Re-Assess Their Backlists, Stocking Deeper, While Printing Less, Plus: Looking Beyond the Shelf Backlist has always been a cash cow for those willing to milk it. Publishers have long tried enticing booksellers with annual promotions, Buy-Now-Pay-Later deals, Just In Time Inventory and the like – all with the hope of boosting their…Continue Reading

Marketing Makeover

WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading

Bookview, October 2005

PEOPLE Jean Feiwel, Senior VP and Publisher is leaving Scholastic at the end of October after 22 years with the company. Trade Sales Director Jack Perry, who came to Scholastic from Sourcebooks last year, is also leaving. Ann Marie Resnick has been hired for the new position of VP, Marketing and Promotion in the book…Continue Reading

Bookview, September 2005

PEOPLE It seems as though anyone who wasn’t on vacation or sabbatical this month was busy changing jobs: Liz Perl has been named VP Publisher of Rodale, reporting to Tami Booth Corwin. She was previously Associate Publisher of Penguin‘s Riverhead, Perigee, HP, Portfolio and Sentinel lines and Director of Marketing and Executive Director of Publicity…Continue Reading

Bookview, August 2005

PEOPLE Two editors whose last names are singular enough to identify them immediately, made major moves this month. Moments after leaving Random House, where he was Editor in Chief of Little Random, Jon Karp has gone to Warner to start his own imprint, Warner Twelve. And Peter Osnos announced that he will step aside as…Continue Reading

Bookview, June 2005

PEOPLE As we move into summer, some job changes include geographic movement, along with the usual hopping across town: Close to home Laurie Rippon, Publisher of CollinsDesign, is leaving HarperCollins effective July 31. She may be contacted through the company until then. Meanwhile, Steve Wasserman, fresh from his LA Times gig, is once again a…Continue Reading

Book View, May 2005

PEOPLE April began with the front page NYT story about Judith Regan’s move to LA – a story whose significance is still somewhat unclear. Then real news came of Scholastic‘s Barbara Marcus leaving in June and being succeeded by Disney‘s Lisa Holton. Changes at Rodale include the just announced resignation of Amy Rhodes, Publisher of…Continue Reading

Crossing Over

Lines Between the Christian and Trade Markets Continue to Blur With Growth on All Fronts As the entire world raptly parses the papacy, smack in the middle of an overtly faith based presidency, it should come as no surprise that religious books have achieved double-digit growth every month for the past few years. Evangelical viewpoints…Continue Reading

Don’t Right Them Off Yet

The slide has been slow, but inexorable:  Subsidiary Rights, once one of the biggest profit centers in publishing, has retreated over the years to a marginalized — though still essential — role in most houses. leaving foreign rights as the focus of many departments. With this reconstitution and reconfiguration, those in the business are finding…Continue Reading

Book View, March 2005

PEOPLE Karen Holt has been named Deputy Editor at PW, reporting to Sara Nelson, for whom she had worked at Simba. Holt came from The Book Standard and she starts March 14. Michael Coffey will become Executive Managing Editor. Meanwhile, erstwhile PW Editor Nora Rawlinson has joined Time Warner Book Group in the new position…Continue Reading