Author Archives: PT Editors

Ad:tech New York: SoLoMo and much mo’

With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re…Continue Reading

People Roundup, November 2011

PEOPLE Ira Silverberg has been named Literature Director at the National Endowment for the Arts. He was most recently an agent at Sterling Lord Literistic. Angus Killick will be joining Macmillan Children’s Publishing Group as VP and Associate Publisher, reporting to Jon Yaged, President of Macmillan Children’s Publishing Group (MCPG). In this newly-created position, Killick…Continue Reading

Rudolf? Blitzen? Who will go down in history in the holiday e-reader market?

Lest you think that last month’s announcement of Amazon’s new heavy-hitting team of Kindles means it has a monopoly on the market, Kobo has come out swinging with the news of its Vox tablet. Playing up the more social aspects of the ereader, Vox offers social media features that make sharing while reading all the…Continue Reading

Pivotcon Profiles the Power of the Social Consumer

(Version 3.0 of The Conversation Prism infographic first created by Brian Solis and JESS3 in 2008 to map the social media universe by “features and capabilities.”) When Pivotcon kicked off in October, 2010, Douglas Rushkoff christened it the“TED of Marketing.” Programmed and hosted this year by new media guru Brian Solis, Pivotcon brought together  635…Continue Reading

Best of the Best: What Book Awards Are Doing to Stand Out from the Crowd

As the minutes before the National Book Awards ceremony tick down, PT was curious about the changing state of US book prizes generally. According to a 2009 white paper by management consulting firm McKinsey & Company, the prize industry is growing faster than any other philanthropic sector. The business of prizes has become so large as…Continue Reading

Children’s Publishing Goes Digital at the Frankfurt Book Fair

At the Children’s Publishing Goes Digital conference, hosted by Publishers Launch and the Frankfurt Book Fair, and chaired by Lorraine Shanley of Market Partners International and Publishing Trends, some unexpected themes emerged from the assembled speakers: Kids (or perhaps their parents) are not buying ebooks, so (for now) print books are still big.  That goes…Continue Reading

People Roundup, October 2011

PEOPLE Rodale’s Publisher, Karen Rinaldi has left the company following a reorganization.  She may be reached at karen.rinaldi1@gmail.com. David Zinczenko and Steve Perrine will take over the book group.  Top executives Ken Citron and Gregg Michaelson, along with Senior Director Operations Bill Siebert, will also leave the company. Copyright Clearance Center (CCC) has hired Michael…Continue Reading

The Agent-Publisher Business Model: New Approaches to ePublishing Solutions

Lately, it seems as if you can’t read a daily or a blog without some commentary or announcement about literary agents who are now offering epublishing services (including the recently announced Trident E-Book Operations). Many agencies are creating publishing arms, and the concept has long been an issue, ever since Richard Curtis was drummed out…Continue Reading

The Sleeping Giant Wakes—what does this mean for the war of the ereaders?

It was the press conference heard round the tech/publishing world last Wednesday when Jeff Bezos announced the Kindle Touch, a dedicated touch screen ereader, and Kindle Fire, the long awaited Amazon tablet. These new products, combined with surprisingly low price points, are enough to be a real game changer, causing Barnes & Noble’s stock to…Continue Reading

Geeking out at SMX East on SEO, PPC, PLAs and retargeting

Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading