Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.” …Continue Reading
Posted in Events •
Tagged Barnes & Noble, Bonnier Publishing, brand, Digital Book World Conference & Expo, Disney's Frozen Fever Hairstyles: Inspired by Anna and Elsa, Dora the Explorer, Dr. Seuss, Dreamworks, Edda USA, Family Education Network, Force Awakens, Frozen, goosebumps, Hulu, Igloo Books, Jax Olafsson, Jess M. Brallier, Launch Kids, Legos, license, Little Blue Truck, Minecraft, Netflix, Nielsen, Parragon, Paul Gregory, Pearson, Publishers Weekly, Publishing Perspectives, Publishing Technology, Put Me In the Story, Random House, Randy Petway, Scholastic, Sesame Street, Sofia the First, Sourcebooks, spongebob squarepants, Star Wars, start-up, Tim Erickson
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. As we enter the new year, we are instead posting 5 links to articles with predictions for the publishing industry in 2016. Publishing Executive makes predictions for 2016 based on 12 key words from “mobile” to “quorum.“ Publishing Technology’s CEO has 9 predictions…Continue Reading
Partners’ Corner is a place where the principals of Market Partners International can share their observations of the publishing industry for the month. For the past few months, we’ve been planning for DBW’s Launch Kids conference (presented by Publishers Launch on January 13, 2014 at The Sheraton New York Hotel & Towers), which we’ve helped…Continue Reading
Mainland China’s book business may be receiving most of the international limelight lately, but Hong Kong’s industry is also worthy of notice, even if its growth hasn’t been as dramatic. Though the British hand-over of Hong Kong took place in 1997, Hong Kong will maintain its established legal and governmental system until 2047. So, while…Continue Reading
Posted in International •
Tagged Asia Literary Agency, Asian Review of Books, Beijing Media Time, Black Smith Books, Carmen Kwong, Chameleon Press, CN Times, David Parrish, Financial Times, Hachette UK, Hong Kong Book Fair, Kelly Falconer, Man Asian Literary Prize, Marshall Moore, Mguru, Pan Macmillan, Pearson, Peason, Pete Spurrier, Peter Gordon, Random House UK, South China Morning Post, The Atlantic, Tim Hely-Hutchinson, Typhoon Media
While many BEA 2013 Conference sessions dealt with the familiar subject of how an established industry adapts to change, the recurrent issues in BEA 2013’s Global Market Forum on Mexico were a bit different. Unlike some industries that are “reinventing” themselves, Mexican publishing is a small trade community attempting to build a large and globally competitive…Continue Reading
Posted in International •
Tagged Alberto Ruy Sanchez, Ana Laura Delgado, Artes de Mexico, BEA, BookExpo America, children's books, Constance Sayre, Diego Rabasa, Ediciones El Naranjo, elhi, Enrique Pena Nieto, Felipe Rosete, Fondo de Cultura Economica, Gandhi, Ixchel Delgado Jorda, La ley del libro, Libros para Imaginar, Linda Goodman, Literacy Connections, McGraw-Hill, Mexico, Nina Alvarez Icaza, Pearson, Sanborns, Santillana, Sexto Piso, Spanish, textbooks, The Bilingual Publications Co.