After Ipsos/NPD, which provided consumer data to the Book Industry Study Group’s Trends, exited the market, publishers struggled to get timely—or detailed—data on their consumers, and because their customers were retailers, they had little idea of who their readers were. The data that existed was too generic and surveyors often used questionable methodologies to get…Continue Reading
Publishers and Booksellers Re-Assess Their Backlists, Stocking Deeper, While Printing Less, Plus: Looking Beyond the Shelf Backlist has always been a cash cow for those willing to milk it. Publishers have long tried enticing booksellers with annual promotions, Buy-Now-Pay-Later deals, Just In Time Inventory and the like – all with the hope of boosting their…Continue Reading
Audible Braces as MediaBay and Amazon Enter, Growth Continues Across the Board Talking to audio publishers is like walking into a small town where everyone knows everyone else and all of the competition is friendly — at this point everybody is so excited by the potential growth of the industry that they seem willing to…Continue Reading
Lines Between the Christian and Trade Markets Continue to Blur With Growth on All Fronts As the entire world raptly parses the papacy, smack in the middle of an overtly faith based presidency, it should come as no surprise that religious books have achieved double-digit growth every month for the past few years. Evangelical viewpoints…Continue Reading
A day spent trolling the aisles at this year’s Stationery Show suggests that a name change may be in order: there ain’t much paper in sight, and what little there is seems a mere afterthought to the now-familiar deluge of men’s silk ties, personalized golf and baseballs (two different manufacturers), lamp shades, chess boards, beaded…Continue Reading
